Central European ecommerce to grow by 8% in 2026
Online spending in Central Europe is expected to grow by 8% this year, rising from €191.3 billion in 2025 to €206.6 billion in 2026. According to ECDB and Mastercard, the market is entering a more stable phase after the pandemic boom and several years of stagnation. Germany remains by far the largest ecommerce market in the region, while Poland is expected to grow by around 9% and Greece by around 11%. See more on Ecommercenews 

More News

Kaufland keeps expanding – but growth mainly comes from new markets
Kaufland will expand its marketplace to Spain and the Netherlands in late summer, bringing its marketplace network to nine countries. In 2025, GMV across Kaufland’s marketplaces grew by 11.9% across all countries. At the same time, the group figures paint a more sober picture. Lidl and Kaufland generated €1.7 billion in combined European ecommerce revenue – Schwarz Group only reports the figures jointly – which was flat year on year. The growth therefore appears to be driven mainly by expansion. In Germany, Kaufland’s GMV grew by 4%. See the full story on Ecommercenews (expansion), Wortfilter (online GMV) and Rundschau Online (group figures) 

easyGoup launches fulfillment platform in Europe
easyDelivery has launched a delivery and fulfilment platform for consumers and merchants. From day one, the service provides access to more than 350,000 parcel shops, lockers and other pickup and drop-off locations across the UK and Europe. This includes Germany, France, Spain, Italy, the Netherlands and Poland, among others. The launch fits into easyGroup’s broader commerce strategy, which also includes plans to build the new Easyshop marketplace together with OnBuy. Read more on ChannelX  

Joybuy opens up to European and Chinese sellers
Joybuy, JD.com’s online department store, is evolving into a marketplace. In the second half of 2026, the platform plans to allow selected third-party sellers from Europe and China, initially through a curated model with trusted brands. Sellers will be able to either store their products in Joybuy warehouses or ship directly to customers themselves. Find out more on Ecommerce News 

B&Q Marketplace grows faster than its ecommerce sales
B&Q continues to expand its marketplace and has now launched the Cameras and Wearable Tech category. B&Q Marketplace GMV recently grew by 29%, while ecommerce sales increased by 16%. Online penetration also rose from 16% to 19%. This means the marketplace is growing significantly faster than the British DIY retailer’s ecommerce business. See more on ChannelX

Amazon adjusts checkout and product titles
Amazon is changing two parts of the customer journey. With the new “Add to Delivery” feature, Prime customers in Europe will be able to add items to existing orders without going through checkout again or paying additional shipping costs. At the same time, Amazon is reducing product titles to a maximum of 75 characters. Additional information can be moved into “Item Highlights” with up to 125 characters. From July 27, titles that are still too long will gradually be replaced by AI-generated recommendations. Read more on Onlinehändler-News (checkout) and ChannelX (product titles)   

Allegro tests cross-border trade with Ukraine
Allegro is working on solutions for cross-border trade with Ukraine and is already testing them with partners. This suggests that the Polish marketplace is preparing a possible entry into the Ukrainian market. After Czechia, Slovakia and Hungary, Ukraine would be Allegro’s next expansion market – and its first move outside the EU. See more on Liga.net 

compliance News

Shein launches compliance training for marketplace sellers
Shein is launching a new training series for its marketplace sellers, focusing on product safety, quality and compliance. The courses are being developed with partners including Bureau Veritas, Intertek, SGS and TÜV SÜD. However, Shein does not say whether participation is mandatory or how many sellers will take part. For a platform increasingly under pressure over product safety and seller control, this is exactly where more transparency would be needed. See the full story on Ecotextile 

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Der Beitrag Marketplace Universe News 15.06.2026 – Kaufland expands again, and Amazon adjusts checkout erschien zuerst auf Marketplace Universe.