TikTok Shop Expands into Europe
ByteDance appears to see opportunities for e-commerce even in smaller European markets: TikTok Shop is currently preparing to launch in Poland, the Netherlands, and Belgium. This is indicated by job postings and seller platforms that have already been set up. Meanwhile, QVC has filed for bankruptcy in the U.S. The home shopping channel has recently been suffering increasingly from the shift to TikTok Shop and Whatnot. Read the full story on Ecommercenews (TikTok Shop) and CNN (QVC)

More News

eBay sales directly in the Facebook feed
Meta Platforms has added eBay to its new affiliate partner programme. It allows Facebook users to integrate eBay listings directly into their feeds and sell them for a commission. The programme is still in beta, with a broader rollout expected in the coming months. More on ChannelX 

Temu joins IACC
Temu has joined the International AntiCounterfeiting Coalition (IACC), which includes around 250 companies and organisations across more than 40 countries dedicated to fighting counterfeiting and piracy. In recent years, Temu has repeatedly faced criticism for the widespread distribution of counterfeit and imitation branded goods. Read more on Yahoo

Mirakl positions itself as middleware
Marketplace software provider Mirakl is expanding its integration solution “Mirakl Connector” into a broader middleware layer, enabling connections to additional marketplaces such as Amazon, Walmart, Target, Kaufland and TikTok Shop. More marketplaces are expected to follow. The new solution includes cross-platform campaign planning, automated content adaptation, and financial services. Find out more on LinkedIn

bol opens checkout for third-party shops
The Dutch marketplace bol is opening its checkout technology to additional shops. Following a pilot phase, bol.checkout is now used by more than 300 online stores, allowing customers to pay using their bol account. Access for shops that are not bol partners will follow later. See more on Retaildetail

Rent the Runway enters the marketplace business
The rental and subscription platform Rent the Runway launched its own online marketplace in March. The goal is to expand its designer and eveningwear offering to include accessories and items for complete looks. In 2025, Rent the Runway generated nearly $330 million in revenue, up 7.7% year-on-year. Find out more on RetailDive

Allegro still holds its ground against Temu (for now)
The Polish marketplace Allegro managed to increase both the average product price and basket size in 2025, clearly outperforming Temu in terms of basket value. However, the Chinese competitor is catching up in order volume. Despite Temu’s growing popularity, users still spend around 2.5 times less there than on Allegro. More on ITWiz

Customer Fees News

eMAG introduces additional order fee
Since April 17, the leading Romanian marketplace eMAG has introduced an additional fee for customers. It ranges from approximately €0.29 to €0.78 per order and applies to purchases both from eMAG itself and from marketplace sellers. eMAG justifies the fee with investments in technical infrastructure and improvements to the shopping experience. See more on Antena3

Don’t want to miss any news? Subscribe to our weekly newsletter!

Der Beitrag Marketplace Universe News 20.04.2026 – QVC files for insolvency, TikTok expands erschien zuerst auf Marketplace Universe.