Roblox grows faster than TikTok in Gen Z commerce
Roblox has overtaken TikTok as the fastest-growing commerce channel among Generation Z. The platform is increasingly evolving into a relevant sales environment for both digital and physical products. Community-driven interaction and virtual experiences are becoming direct revenue drivers. Read more on ChannelX

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Amazon introduces new rules for AI agents
Amazon has updated its Business Solutions Agreement and tightened requirements for automated tools. From March 4th, AI agents and external software accessing seller accounts must be clearly identifiable and comply with Amazon’s new policies, or risk restricted access. This affects repricing and PPC tools, among others. See more on PPCland

JD.com and DHL agree on cooperation
DHL, one of the world’s largest logistics companies, and Chinese online marketplace JD.com plan to offer joint logistics solutions aimed at making market access to China easier for international sellers. The primary target group are sellers without their own presence in China. More on LinkedIn 

Shein opens five new stores in France
Following the controversial and only moderately successful launch at BHV Marais in Paris last year, Shein has now opened five additional retail spaces in France within BHV department stores in Angers, Dijon, Grenoble, Limoges, and Reims. Despite regulatory pressure, the company continues to push its EU expansion. See the full story on eMarketer

Breuninger launches marketplace model in Austria
Breuninger has now introduced its digital marketplace model in Austria. The concept, established in Germany with around 300 partners, is being rolled out internationally for the first time. The assortment focuses on locally relevant segments such as traditional costumes, ball and eveningwear, as well as ski and outdoor. Read more on FashionUnited

Fnac Darty grows in 2025 thanks to marketplace business
Driven by its marketplace business, Fnac Darty increased its online revenue by +5.8% in 2025. Online now accounts for 22% of total revenue, which remained almost stable at €10.33 billion. In-store sales declined. See more on Finanznachrichten

Community Commerce News

Reddit tests AI shopping feature
In the United States, Reddit is directly linking community discussions with commerce for the first time: product recommendations within threads are turning into clickable purchase options – without detours via Google or external shops. This brings peer-driven recommendations closer to checkout and opens up new monetisation opportunities. Find out more on Retail-News

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Der Beitrag Marketplace Universe News 02.03.2026 – Roblox overtakes TikTok among Gen Z / Amazon tightens AI rules / Shein opens new stores erschien zuerst auf Marketplace Universe.

Second-Hand: The Most Important Marketplaces in Europe

The second-hand online market is booming with a volume of 21.6 billion euros and an expected growth of an additional 2 billion euros by 2025 (CEBR study commissioned by Amazon). The trend is clear: the market is growing across all categories. Large marketplaces are expanding their second-hand sections, while traditional C2C platforms are increasingly allowing professional dealers to sell their goods.

The following classification focuses on the most important generalists and specialists in Europe that enable independent traders to offer goods.

1. Generalists

Generalists serve multiple categories simultaneously and range from classic 3P marketplaces with shop logic to ad-based C2C platforms.

Generalist Marketplaces with Second-Hand Segments

These platforms offer structured seller accounts and integrate second-hand, B-stock, and refurbished products alongside new goods:

• Amazon Renew / Second Chance: Focuses on used, checked, and refurbished products with strict quality requirements. (Active in DE, FR, IT, ES, UK, NL, PL, among others).
• eBay / eBay Refurbished: Established ecosystem, highly relevant for electronics, auto & parts, fashion, and collectibles in almost all European core markets.
• bol (NL/BE): Generalist with strong refurbished sections for electronics and a robust seller program.
• National Champions:
  • Allegro (PL): Largest Polish marketplace with an established second-hand segment and growing EU reach.
  • Kaufland Global Marketplace (DE, CZ): With its own recommerce program and a growing share of B-stock/refurbished electronics.
  • Cdiscount (FR) / Fnac/Darty (FR, ES): Important French generalists with designated areas for reconditionné / occasion or Seconde vie (CE and household goods).

C2C-based Classifieds Platforms with Seller Option

These platforms are often strongly locally rooted and C2C-driven, but are increasingly opening up to professional sellers. Transactions mostly take place outside the platform (no checkout), which means good reach but limited scalability.

• Key Players: Kleinanzeigen (DE), Leboncoin (FR), Marktplaats (NL), Gumtree (UK), Milanuncios (ES), and Subito (IT). They dominate their local markets, and commercial listings are permitted or strongly tolerated.
• Nordic Countries: Blocket (SE), FINN.no (NO), and DBA (DK) are the leading classifieds models with business areas (Blocketbutik, Bedrift).

Auction Platforms

Auctions are relevant for surplus stock, B-stock, collectibles, and specialized categories.

• Aukro (CZ): Mix of generalist and auction model.
• BVA Auctions / TBAuctions (NL, EU-wide): Focus on returns, B2B second-hand goods, and company liquidations.
• Tradera (SE) / Troostwijk Auctions (NL, EU-wide): Sustainability-oriented marketplace and specialist for industrial goods, respectively.

2. Category Specialists

Many second-hand platforms focus on specific categories and develop particularly strong ecosystems in their niches.

Fashion & Accessories

The pre-owned segment in fashion is traditionally strong.

• Vinted: Dominant European second-hand fashion marketplace, which is increasingly opening up to professional sellers via “Vinted Pro” in DE, FR, AT, ES, and is developing into more of a generalist (alongside fashion, also toys, home).
• Vestiaire Collective: International marketplace for premium and luxury fashion with a curated offering and structured options for professional boutiques.
• Grailed / Depop: Specialized in designer, streetwear, vintage, and individual styles, particularly popular with younger target groups (UK, IT, D, FR, NL).
• Chrono24: World’s largest, highly professionalized marketplace for pre-owned luxury watches.

Electronics

Electronics is considered one of the most professionalized and fastest-growing second-hand categories due to standardized testing processes (Refurbished ecosystems).

• Back Market: EU-wide leader for refurbished electronics with strict quality requirements and a large seller network.
• refurbed: Fast-growing marketplace for refurbished electronics with high-quality standards in D, AT, IT, FR, ES, NL, and PL.
• MediaMarktSaturn Marketplace: Offers professional refurb and B-stock programs in cooperation with qualified partners.

Sports & Leisure

A dynamically growing category due to high purchase prices and stable resale values.

• BikeExchange / buycycle: Specialists for bicycles and accessories (especially high-end bikes and e-bikes) with a strong seller base.
• Decathlon Marketplace: Combines new, used, and refurbished offers through “Second Life” programs.

Special Interest

Deep niche segments that are often highly professionalized and supported by active collector communities.

• Cardmarket: Largest European marketplace for trading cards (TCG, CCG).
• Discogs: International marketplace for records, mainly used.
• BrickLink / Brick Owl: Leading marketplaces for new and used LEGO parts and sets.
• Catawiki: Curated auction marketplace for collectibles, art, and luxury goods.

Conclusion: Key Insights and Market Patterns

The European second-hand market is highly fragmented and dynamic. The most important patterns are:

• Hybrid Models: Many formerly pure C2C platforms (e.g., Vinted, classifieds platforms) are evolving into hybrid marketplaces through business programs.
• Regional Dominance: Unlike in traditional e-commerce, strong local classifieds platforms dominate in many countries (e.g., Kleinanzeigen, Leboncoin, Allegro).
• Growth Drivers: Fashion and electronics lead the market, while sports & leisure (especially bikes) and highly specialized niche markets are professionalizing and growing strongly.
• Market Volume: Online second-hand volume is €21.6 billion with an expected increase of +€2 billion by 2025.

Der Beitrag Second-Hand: The Most Important Marketplaces in Europe erschien zuerst auf Marketplace Universe.

JD.com Plans Takeover for MediaMarktSaturn Owner Ceconomy
Chinese e-commerce giant JD.com is preparing a €2.3 billion takeover of Ceconomy, the parent company of MediaMarkt and Saturn. If successful, the deal would mark one of the largest Chinese acquisitions in Europe’s retail sector to date. JD.com, which has long eyed European expansion, sees strategic alignment in Ceconomy’s strong offline presence and electronics focus – mirroring JD’s own roots in China. Talks are advanced but not yet finalized. More at Financial Times 

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Boohooman Launches Third-Party Fashion Marketplace
Fast-fashion brand Boohooman has launched “Brand Locker”, a new third-party marketplace for fashion labels. Once known for £8 partywear, the brand now aims to compete with platforms like Farfetch. Read more at Retail Gazette. 

Fnac Darty Online Sales Up 8% in H1 2025
French retailer Fnac Darty saw its online sales grow by 8 %, driving overall revenue up by 0.7 % year‑on‑year to €4.48 billion in the first half of 2025. E‑commerce now represents 21 % of total revenue. Gross margin also improved, rising to 28.9 %. The company still posted an operating loss of €56 million, attributed to investments in logistics and IT. See more at Ecommerce News

Second-Hand-as-a-Service: Amazon launches “Grade & Resell” for oversized items
Amazon has rolled out its new Grade & Resell program for heavy and bulky products – including large appliances, TVs, sports equipment, and furniture. Returned or damaged items no longer need to be written off: Amazon now inspects, grades, and automatically resells them.  More at LinkedIn.

Amazon Vine Reviews Now Available Pre‑Launch
Amazon now allows eligible FBA products to receive up to 30 genuine Vine reviews before the product goes live, meaning a listing can launch with established trust from day one. Read more at Amazon Seller Central

B&Q Launches “Marketplace Click‑and‑Collect” Pilot
UK DIY leader B&Q now lets customers collect items sold by third-party sellers on its marketplace via in-store pickup. A trial began at its Fareham location, and if successful, the service will roll out to 300 stores by October. This is believed to be the first Click‑and‑Collect offering of its kind in the UK marketplace space. See more at ChannelX.

Prime Day News

Prime Day Halo Effect Lifts Retail Revenues by Over 53%
Data from Visualsoft reveals that non‑Amazon retailers saw an average sales uplift of 53.8 % during Prime Day 2025, a phenomenon known as the halo effect. Certain segments performed even stronger, e.g. office & stationery surged by +140.3% on Day 3, and categories like lighting, lingerie, and pet supplies saw double-digit growth across the event. Prime Day isn’t just boosting Amazon – it’s lifting the broader retail ecosystem. Read more at ChannelX. 

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Der Beitrag Marketplace Universe News 31.07.2025 – JD eyes Ceconomy / Boohooman Launches Fashion Marketplace / Prime Day halo effect erschien zuerst auf Marketplace Universe.

The time has come: TikTok Shop has opened its seller portal for merchants in Germany. At the same time, TikTok is working on expanding Fulfilment by TikTok to Germany. In France and Italy, too, merchant registration is now possible.  Ecommercenews

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Due to competition from Temu and a poor Christmas quarter, Shein had to accept a profit slump of almost 40 percent in 2024, according to media reports. MSN

eBay increased its GMV by 2 percent to 74.7 billion Dollar in 2024, while revenue also grew by 2 percent to 10.3 billion Dollar. The ads business grew by 18 percent to 434 million Dollar. eBay

ASOS is undergoing a major restructuring to improve its profitability and ensure further growth. This includes personnel changes, a stronger customer focus and a greater focus on profitability. ASOS

In 2024, the French Fnac Darty Group generated around 22% of its annual revenue of almost $8.8 billion through online channels. One of the growth drivers was the marketplace business, which grew by 2.2%. Marketing4ecommerce

News for your calender

The date of the upcoming Amazon Prime Day is now known: Brands and sellers can mark July 8 and 9 in their calendars. LinkedIn

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Der Beitrag Marketplace Universe News 03.03.2025 – TikTok Shop opens seller portal / Shein sales collapse / Prime Day is Set erschien zuerst auf Marketplace Universe.

Fashion Bombshell: Zalando has announced the acquisition of competitor ABOUT YOU, marking a major shakeup in the European fashion e-commerce and marketplace industry. Marketplace-Universe

Amazon expansion: Amazon opened its 22nd country marketplace in South Africa and announced number 23: Amazon Ireland will start in Q1 next year. About Amazon

TikTok Shop is finally coming to continental Europe: The platform is about to launch in Ireland and Spain. SCMP

Temu opened its marketplace for EU-based sellers in August. The middlewares reacted fast and announced their first API integrations to Temu in late fall. In November, Amazon answered – and brought “Amazon Haul” to Europe. Marketplace-Universe China Gadgets

Start of new marketplaces

Lots of new marketplaces started this year in Europe, among them are the platforms of OBI Group Holding, HAPPY SIZE, Tesco, fashionette, Castorama and zooplus.

Wherever you lokk: Internationalization

International expansion was high on many marketplaces’ agendas in 2024: Kaufland Global Marketplace started in Poland and Austria, while Allegro launched in Hungary and Slovakia. Skroutz went to Romania, MODIVO started in Italy and Czechia. B&Q opened its platform to international sellers and OnBuy has moved its ambitious plans for internationalization to 2025.

Clearouts and Consolidation

Amazon, OTTO and Zalando have cleared out their platforms. Otto lost several hundred sellers, Amazon kicked hundreds of small brands out of their vendor program. And in the last days of Dezember, disturbing rumors about new clearup in Zalando’s wholesale and partner program reached Valeries inbox. Marketplace-Universe

The second difficult year in a row led to consolidation in the marketplace landscape: Mytheresa bought its insolvent rival YOOX NET-A-PORTER. The French electronics and home appliances group (and marketplace provider) Fnac Darty has acquired a 91.1 % share in Unieuro S.p.A., Italy’s leading electronics and appliances retailer. And German premium fashion retail chain Breuninger is looking for a buyer. Marketplace-Universe

Second-Hand goliath Vinted opened its platform to professional sellers in UK, France and Germany, and expanded its business modell to used electronics.

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How could a AI-powered marketplace look like? Perplexity might give as a glimpse of the future. The AI service has introduced a shopping assistant last week, which can help you with complex, multi-step shopping requests. The AI finds answers to shopping prompts like “Find the comfiest headphones” by looking through the assortment of connected Shopify shops. So far, the Perplexity shopping experience is just available in the U.S., but other markets are likely to follow. Perplexity

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A big Retail Media alliance might change the face of French e-commerce: The Mulliez (Decathlon, Boulanger, Auchan) and Les Mousquetaires (Intermarche, Leroy Merlin) groups which recently fixed joint purchasing agreements have started pooling their customer data. LinkedIn

The French electronics and home appliances group and marketplace provider Fnac Darty has acquired a 91.1 % share in Unieuro, Italy’s leading electronics and appliances retailer. Unieuro will be delisted, and its operations integrated in Fnac Darty. LinkedIn

In 2023, Amazon sellers have made a loss of 258 million euros because of Black Friday, a study by the consultancy Kearney implies. In fact, the perceived increase in sales during Black Week was merely a shift in sales because customers deliberately saved their purchases until the bargain days, the consultants state. Spiegel

Oscar-worthy News:

n a new Amazon holiday campaign, Hollywood star Adam Driver reads out 5-star Amazon reviews tapping deeply into his dramatic acting muscles. Accompanied – of course – by a live piano performance. Truly hilarious. Lo and behold the tragic story of the banana slicer. Retaildive

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Der Beitrag Marketplace Universe News 25.11.2024 – AI-powered marketplaces / Big Retail Media alliance / Fnac Darty takes over Unieuro erschien zuerst auf Marketplace Universe.

TikTok Shop launches in Spain and Ireland in October. This is the result of talks between Tiktok’s parent company ByteDance and local retailers and creator agencies. Other European countries could follow next year. Fortune

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Italian criminal authorities accuse Amazon of “complex tax fraud and the systematic exploitation of labor. The country has now imposed a provisional fine of 120 million euros on the company. Spiegel

The second Amazon Prime Day of the year could take place on October 8/9, according to Amazon expert Malte Karstan. Other voices also believe in October 15/16. LinkedIn

Fnac Darty wants to take over the Italian electronics wholesaler and (still) marketplace operator Unieuro. This could see the French marketplace conglomerate grow to a total turnover of 10 billion euros in one fell swoop. LinkedIn

Temu was launched in France in April 2023 and already reaches almost 12% of French online shoppers, spending 34 euros per order. Foxintelligence

Outraging News

The German e-commerce software provider JTL, which is also used by many marketplace merchants, is making major price increases. For some customers, prices are rising by 100 percent and more. LinkedIn

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Der Beitrag Marketplace Universe News 29.07.2024 – TikTok Shop starts in October / Amazon accoused of tax fraud / Fnac Darty wants to take over Unieuro erschien zuerst auf Marketplace Universe.