Amazon steps up its game with Agentic AI
At its Seller Conference Accelerate, Amazon introduced a new Agentic AI designed to independently develop and execute strategies. The enhanced Seller Assistant will automatically warn sellers about potential overstock fees, suggest price adjustments, optimize inventory levels. And it will – based on sales and customer data – create growth strategies ranging from new product variations to full marketing campaigns. More on t3n (Agentic AI, German) and LinkedIn (Accelerate Recap)

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Mirakl transforms content for AI agents
Marketplace solution provider Mirakl has developed a new tool that prepares product data specifically for research by AI agents. The tool automatically structures and enriches the data so that AI agents can understand, compare, and even execute transactions directly. Find out more on LinkedIn.

Otto bets on AI-generated model images
The Otto Group and its tech subsidiary Otto One have expanded their “Movex” tool to include AI-generated model images. The technology is set to replace traditional photo shoots – cutting costs by 60% while producing five times more visual content within minutes. More on t3n (German)

Amazon ramps up investment in the key German market
Amazon is expanding its logistics network in Germany with new sites, alongside rolling out same-day delivery and launching Amazon Haul. The company plans to invest heavily – €24 billion in 2024 alone, up €2 billion from the previous year. More details at Absatzwirtschaft (planned investments, German) and Wortfilter (Sellers, German)

More logistics options for Temu and Shein
After the US, Canada, and Australia, ShipStation’s Temu integration is now available in European markets such as Germany, the UK, France, Spain, and Italy. At the same time, Amazon has expanded its Multichannel Fulfillment service to include several platforms – among them Shein. More on ChannelX (Temu) and Supply Chain Dive (Shein) 

Shein Xcelerator launches in France and the UK
Shein has rolled out its Xcelerator programme in France, the UK, and China. The French fashion retailer Pimkie is among the first partners. Pimkie gains access to on-demand manufacturing, logistics, and a global customer base across 160 markets. More on Fashionentwork 

News From Turkey

Strong platform dependence in Turkey
Most online sellers in Turkey rely on a single marketplace – primarily Trendyol or Hepsiburada – eaving them highly dependent on the algorithms, pricing, and policies of these dominant platforms. In 2024, e-commerce spending in Turkey rose by 62% in Turkish lira. Converted into euros, growth amounted to 16%, reaching €61.5 billion from around 6 billion transactions. A significant share of this increase was driven by inflation. Read the full story on Ecommercenews

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Der Beitrag Marketplace Universe News 22.09.2025 – Amazon launches strategy AI tool / Shein Xcelerator in Europe / More Logistic options for Temu and Shein erschien zuerst auf Marketplace Universe.

Amazon has outlined the requirements for its upcoming ‘Low-Cost Store’ in the U.S. The store – Amazon’s answer to Temu – will sell unbranded low-priced items directly from warehouses in China. It is an invite-only marketplace without seller fulfillment. All products must be listed under the brand name ‘Generic’ and meet fixed maximum price points (e.g. necklaces below $10). Special needs products like Baby, Kids and Pets, are not allowed. Marketplace Pulse

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Allegro introduced a buy box on 1 October, so that the best offer (based on price, shipping speed and keywords) is displayed in a buy box. The winner of the buy box is updated in real time, so it can change several times a day. LinkedIn

Turkish marketplace generalist Hepsiburada has a new owner: Kazakh fintech giant Kaspi.kz has acquired the number 2 in Turkish e-commerce for $1.1 billion. Exciting Commerce

The German DIY chain OBI can be satisfied with the launch of its marketplace: Since March, around 100 sales partners have expanded the OBI range by more than 100,000 additional products – and are now already responsible for a fifth of the (unknown) GMV of OBI.de. ->Live from Marketplace Convention

Platform News

The German plus-size mail-order company Happy Size will reopen its marketplace on December 3. Ten brand partners are on board to start with. ->Live from Marketplace Convention

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Der Beitrag Marketplace Universe News 28.10.2924 – Amazon’s Low-cost Store / Hepsiburada with new owner / Happy Size restarts in December   erschien zuerst auf Marketplace Universe.