Zalando expects significant profit increase
Zalando expects adjusted EBIT of €660-740 million in 2026, up from €591 million in 2025. This would represent 12-25% growth. The company is also optimistic about trading volume: Zalando expects GMV to grow by 12–17%, building on €17.6 billion in 2025. Zalando cites the increasing use of AI in areas such as product imagery and virtual try-ons as a key driver, helping to reduce costs and returns. Read more at Reuters 

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Allegro expects further growth in its home market
Poland’s largest e-commerce platform Allegro expects core earnings in its domestic business to increase by 7-10% in 2026. In the fourth quarter of 2025, adjusted EBITDA in Poland rose 8.2% to 1.05 billion złoty. The GMV grew 9.2% to 19.9 billion złoty. Find out more on Fashionnetwork

Breuninger sale put on hold as bids fall short
ntial buyers reportedly submitted bids below the expected €2.5 billion valuation for the German premium department store chain Breuninger. As a result, the planned sale has been put on hold. Potential buyers appeared to value the company’s real estate assets more highly than its retail operations, prompting the owners to pause the process for now. See more on Retaildetail

Sigma Sports launches marketplace in the UK
British cycling and triathlon retailer Sigma Sports plans to launch its own online marketplace in the UK in summer 2026. It is currently recruiting specialist sellers as partners. Mirakl’s marketplace software will power the platform, which aims to expand the assortment around bike equipment, triathlon gear, and sports nutrition. Read more on ChannelX 

Amazon postpones planned SP-API fees
Amazon has suspended the planned introduction of fees for the Selling Partner API (SP-API). The proposal included an annual base fee for solution providers as well as additional charges for high API usage. More on Wortfilter 

Visibility News

TikTok is increasingly becoming a search engine
TikTok is increasingly being used as a platform for product discovery and research. According to a US-study by Adobe Express, 49% of surveyed consumers already use TikTok as a search engine, up from 41% in 2024. The most popular content types are video tutorials (61%). They are followed by product reviews (45%) and personal experience reports (41%). For brands, this means that short, authentic video formats increasingly drive visibility rather than traditional search results. Find out more on Adobe 

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Der Beitrag Marketplace Universe News 16.03.2026 – Zalando Issues Positive Outlook / Breuninger Fails to Find a Buyer / Sigma Sports launches marketplace erschien zuerst auf Marketplace Universe.