TikTok Shop Expands into Europe
ByteDance appears to see opportunities for e-commerce even in smaller European markets: TikTok Shop is currently preparing to launch in Poland, the Netherlands, and Belgium. This is indicated by job postings and seller platforms that have already been set up. Meanwhile, QVC has filed for bankruptcy in the U.S. The home shopping channel has recently been suffering increasingly from the shift to TikTok Shop and Whatnot. Read the full story on Ecommercenews (TikTok Shop) and CNN (QVC)

More News

eBay sales directly in the Facebook feed
Meta Platforms has added eBay to its new affiliate partner programme. It allows Facebook users to integrate eBay listings directly into their feeds and sell them for a commission. The programme is still in beta, with a broader rollout expected in the coming months. More on ChannelX 

Temu joins IACC
Temu has joined the International AntiCounterfeiting Coalition (IACC), which includes around 250 companies and organisations across more than 40 countries dedicated to fighting counterfeiting and piracy. In recent years, Temu has repeatedly faced criticism for the widespread distribution of counterfeit and imitation branded goods. Read more on Yahoo

Mirakl positions itself as middleware
Marketplace software provider Mirakl is expanding its integration solution “Mirakl Connector” into a broader middleware layer, enabling connections to additional marketplaces such as Amazon, Walmart, Target, Kaufland and TikTok Shop. More marketplaces are expected to follow. The new solution includes cross-platform campaign planning, automated content adaptation, and financial services. Find out more on LinkedIn

bol opens checkout for third-party shops
The Dutch marketplace bol is opening its checkout technology to additional shops. Following a pilot phase, bol.checkout is now used by more than 300 online stores, allowing customers to pay using their bol account. Access for shops that are not bol partners will follow later. See more on Retaildetail

Rent the Runway enters the marketplace business
The rental and subscription platform Rent the Runway launched its own online marketplace in March. The goal is to expand its designer and eveningwear offering to include accessories and items for complete looks. In 2025, Rent the Runway generated nearly $330 million in revenue, up 7.7% year-on-year. Find out more on RetailDive

Allegro still holds its ground against Temu (for now)
The Polish marketplace Allegro managed to increase both the average product price and basket size in 2025, clearly outperforming Temu in terms of basket value. However, the Chinese competitor is catching up in order volume. Despite Temu’s growing popularity, users still spend around 2.5 times less there than on Allegro. More on ITWiz

Customer Fees News

eMAG introduces additional order fee
Since April 17, the leading Romanian marketplace eMAG has introduced an additional fee for customers. It ranges from approximately €0.29 to €0.78 per order and applies to purchases both from eMAG itself and from marketplace sellers. eMAG justifies the fee with investments in technical infrastructure and improvements to the shopping experience. See more on Antena3

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Der Beitrag Marketplace Universe News 20.04.2026 – QVC files for insolvency, TikTok expands erschien zuerst auf Marketplace Universe.

CEE is not Western Europe light

Central and Eastern Europe (CEE) is not “Western Europe light.” Our partner, the integrator base, supports many sellers on their marketplace journey into these markets and therefore has in-depth insights. Together, we have summarized the most important findings. This is because the region follows its own structural, operational, and cultural logic. Anyone who sees CEE merely as a low-cost extension of existing Amazon strategies underestimates the dynamics of these markets.

Marketplaces often play an even more dominant role here than in Western Europe. Consumers rely on them as primary commerce infrastructure – for payments, delivery and buyer protection. At the same time, the region is not dominated by one pan-European player but by strong national market leaders with deeply rooted ecosystems. Add to this higher price sensitivity, an aggressive comparison culture, the strong relevance of parcel lockers, and an operational pace that leaves little room for slow learning curves.

The 5 Most Important Marketplaces in CEE

In many CEE countries, local heroes play a strong and often market-leading role. Many of these platforms are evolving beyond pure marketplaces into full ecosystems. Based on ECDB data, the following players rank among the most relevant in the region by total GMV 2024:

1. Allegro (Poland) – GMV €13.3bn

Poland is the largest e-commerce market in the region – and Allegro is its clear leader. With €13.3 billion in GMV, Allegro is far ahead of international competitors. For many Polish consumers, Allegro is the default entry point into online shopping.

A mature advertising system and a highly catalogue-driven structure make the platform extremely competitive. Poland therefore often functions as a “gateway to CEE.”

2. Alza.cz (Czech Republic & Slovakia) – €2.55bn

Alza is the market leader in the Czech Republic with €2.05 billion in GMV and ranks second in Slovakia with €503 million. High operational maturity, strong logistics capabilities and strong brand recognition define the platform.

Originally built as an electronics retailer, Alza continues to expand its assortment. It operates a partner/marketplace structure that allows third-party sellers to distribute products via the platform. However, this is not a pure 3P marketplace model: in many cases Alza acts as the contractual partner and manages central processes such as payments and customer service. Due to this hybrid structure, its classification as a marketplace is not always clear-cut.

3. Heureka Group (Czech Republic & Slovakia) – €2.18bn

Heureka is the central and leading platform in both the Czech Republic (€1.6 billion GMV) and Slovakia (€579 million GMV). Initially launched as a price comparison engine, it has increasingly developed into a transactional infrastructure. The platform is highly search- and performance-driven; price and availability are particularly decisive here.

4. eMAG (Romania & Bulgaria) – €1.55bn

In Romania, eMAG clearly dominates the market with €1.3 billion in GMV and is also the leading player in neighbouring Bulgaria (€249 million GMV). The model combines marketplace and retail infrastructure. eMAG invests heavily in fulfillment, logistics and regional expansion and has positioned itself as a platform ecosystem.

5. Kaufland Global Marketplace – €183m GMV (excluding Poland)

Kaufland Global Marketplace plays a special role. Originating from Germany, it has built a strong cross-border scaling model. Since 2023, the online marketplace has gradually launched in the Czech Republic, Slovakia and Poland.

Although GMV remains relatively moderate due to its still young marketplace presence, Kaufland Global Marketplace is experiencing rapid growth. It can therefore be seen as a bridge between Central and Eastern Europe and the DACH region – making it attractive for Western brands, also due to Kaufland’s strong brick-and-mortar retail presence in CEE.

Success Factors and Typical Pitfalls in CEE

Operational performance matters more than brand awareness. Markets react sensitively to price and service deviations.

1.  Price as a lever: Lower purchasing power and high price transparency require competitive, dynamically managed pricing. Transferring Western European price levels 1:1 leads to margin erosion or loss of visibility.

2.  Logistics as a ranking factor: Parcel lockers and local carrier models are standard. Marketplace fulfilment programmes directly influence filterability and ranking.

3.  Service KPIs as a multiplier: Response times, cancellation rates and delivery reliability feed directly into seller ratings and placement. Operational strictness is often underestimated.

4.  Localisation: Visibility depends on structured parameters, full catalogue integration and market-specific requirements. Simply translated listings without technical adaptation cost ranking

5.  Retail media: Programmes such as Allegro Ads act as accelerators but do not compensate for structural weaknesses in pricing, logistics and service levels.

6.  Platform logic: CEE marketplaces follow their own mechanics (e.g. the “Top Offer” on Allegro). Generic Amazon strategies often fail.

Deep Dive: Allegro

Allegro is not just the market leader in Poland – it is market infrastructure. Since 1999, the platform has shaped payment habits, delivery expectations and the overall understanding of online commerce in the country. A large share of product searches starts directly on Allegro, not on Google.

The “Top Offer” – the central lever

Unlike many Western marketplaces, Allegro does not distribute visibility evenly across multiple sellers. For each product, a so-called Top Offer is highlighted – a single offer prominently displayed that captures the majority of clicks.

The Top Offer frequently appears with increased visibility in search results and is displayed as the primary purchase option on the product detail page, with price, delivery time and Smart! participation clearly highlighted.

Selection is algorithmic and based on multiple factors:

• Total price (including shipping)
• Delivery speed
• Participation in Allegro Smart!
• Conversion history
• Seller KPIs
• Offer quality and catalogue compliance
• Performance in Allegro Ads

The objective is therefore not a “Top 5 ranking” but winning this position. Whoever controls the Top Offer often controls the majority of volume within a product cluster.

Allegro Programmes in Detail

Allegro Smart!

Allegro Smart! is a subscription-based shipping and loyalty programme comparable to Prime. Customers pay a monthly or annual fee and receive free shipping above a certain order value, along with additional benefits.

For sellers, Smart! means better filterability in search results, higher conversion rates, and increased competitiveness in price-sensitive categories. Participation is also a relevant factor in winning the Top Offer. In many categories, Smart! participation is effectively a prerequisite for scaling.

Fulfilment by Allegro

Fulfilment programmes allow sellers to store inventory in local warehouses. International sellers in particular benefit from local storage, as delivery performance is a key ranking factor.

The advantages include faster delivery times, higher service levels, a positive impact on ranking, and reduced operational complexity.

Allegro Ads

Allegro Ads acts as a visibility accelerator. Ads improve placement in search results and support the fight for the Top Offer. However, ads primarily amplify existing competitiveness – without a competitive price and strong service levels, the effect is limited.

Brand Zone

The Brand Zone enables stronger differentiation within a highly performance-driven environment. It offers additional brand space, content opportunities and greater control over presentation – particularly relevant for established brands that do not want to compete solely on price.

Why Classic Amazon Strategies Often Fail on Allegro

Allegro is more catalogue-driven, more price-sensitive and more operationally strict than many Western platforms. Competition concentrates on a single winning position – the Top Offer.

Successful sellers strategically integrate pricing, shipping and Smart!, closely monitor service KPIs and rely on automation. Allegro is not an Amazon clone but an independent, performance-driven ecosystem.

Key Learnings from the Top 5 Marketplaces in CEE

CEE is not a side market. The region is driven by strong national platforms deeply embedded in local consumer habits. International strategies only work when adapted.

Poland – with Allegro – remains the structural heavyweight and often the strategic starting point. However, Romania, the Czech Republic and Slovakia also offer relevant volumes and scaling potential.

Key Learnings:

• CEE is fragmented, not homogeneous.
• Local market leaders are structurally well protected.
• Price and delivery logic determine visibility.
• Operational excellence outweighs brand awareness.
• Allegro is not an “Amazon clone” but its own performance-driven ecosystem.

Anyone serious about CEE needs more than a copy of Western strategies – they need a dedicated marketplace logic.

Der Beitrag CEE Deep Dive: Top 5 Marketplaces Many Brands Overlook erschien zuerst auf Marketplace Universe.

Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.

Little Amazon, a lot of Aliexpress and Temu

It is striking that Amazon plays only a minor role in Central and Eastern Europe – with the exception of Poland. There, Amazon ranks third behind the local hero Allegro and Aliexpress. Equally noteworthy: Aliexpress is strongly represented in all markets and is almost always among the top 5 marketplaces. In most countries, Temu and Shein are also strong players. In Poland, the Czech Republic, and Hungary, Vinted is also a firmly established player in the fashion segment and unrivalled in the second-hand sector.

Significant local heroes

The region is also characterized by diverse local heroes. The Allegro Group is the undisputed market leader in its home market Poland, but it is also strong in the Czech Republic, Slovakia, and Hungary. eMAG is the market leader in Romania and Hungary and has a strong position in Bulgaria. Heureka – originally from the Czech Republic – is now well established in many countries, including Slovakia, Hungary, and Romania. Heureka has also gained a strong foothold in the Adriatic countries Slovenia and Croatia. The Turkish marketplace Trendyol is also pushing into the CEE markets and is becoming more important in the Czech Republic, Romania, and Greece.

A special case is Alza: The status of the leading Czech online store Alza is unclear and can best be described as a selective dropshipping model. Therefore, the store is not included in our overview. 

And if you’d like to dive even deeper into the exciting markets of Central and Eastern Europe, listen to our podcast episode 113. In this episode, we discuss the latest developments and unique characteristics in the Poland marketplace landscape with Marcin Czyczerski, the former CEO of CCC/Modivo. Here’s the episode “LTM 113: The Polish Marketplace Landscape – or: Why no one can get past Allegro“.

The CEE countries in detail

The GMV figures are taken from the ECDB database.

Poland: All Allegro or what?

• The dominant player is Allegro with a GMV of €12.767 billion in 2024. Key categories are electronics, fashion, household goods, and beauty & care.
• Empik is an important marketplace for books, music, and media, with a GMV of €377 million in 2024. It has expanded into categories such as lifestyle products, toys, and fashion.
• Morele – originally a retailer for electronics and household appliances – has opened up to a marketplace model and reached a GMV of €195 million in 2024.
• Modivo is a rapidly expanding fashion platform belonging to the CCC Group. GMV in 2024 was €93 million.
• Growth is also seen in Fruugo’s multi-vendor marketplace model. GMV in Poland was €17 million in 2024.
• Ceneo is a price comparison site and therefore has been excluded from the marketplace overview.

Czech Republic & Slovakia: Eureka, I found it!

• The market leader is Heureka with a GMV of €1.596 billion. Originally the largest product search engine in Central and Eastern Europe, Heureka has also entered the marketplace world. It is strong in DIY, home & living, and electronics.
• The once well-known marketplace Mall was acquired by Allegro and absorbed into the Allegro Group. In 2024, Mall in the Czech Republic still generated a GMV of €139 million.
• Aukro combines auctions and marketplace functions, with Aukro Collecting & Art (for art, collectibles, antiques) and Aukro Bazar (for electronics, household appliances, clothing, etc.). GMV in 2024 was €273 million.
• Also noteworthy are the marketplaces of Kaufland (€115 million GMV), Decathlon (€91 million GMV), and Trendyol (€73 million GMV).
• Among the newcomers, Dr. Max (beauty & care) and Sportissimo (sports) have established themselves and achieved respectable revenues. The beauty platform WeWell, on the other hand, has disappeared from the market.
• Zoot operates only a marginal marketplace business, with the vast majority of its sales coming from its own retail. For this reason, we have also excluded Zoot from the overview.

Hungary: Led by eMag

• With a GMV of €438 million, eMag is the leading marketplace. It offers a wide range of products, with key categories including electronics, household appliances, toys, fashion, and beauty.
• Pepita.hu now has 2,400 online and offline partners offering products through its marketplace. The assortment is broad, with a focus on electronics, IT, household appliances, and DIY. The platform also operates in Romania, Slovakia, Poland, Bulgaria, Croatia, as well as in Germany and Austria.
• Allegro also acquired Mall here, which had a GMV of €18 million in 2024.
• The newcomer Fizz.hu has gained a foothold. This generalist belongs to OTP Bank, the largest local financial institution.
• Also noteworthy are Vinted (€117 million GMV) and MediaMarkt (€110 million GMV).

Romania & Bulgaria: Trendyol and Temu attack

• eMAG is the largest marketplace in Romania and dominates the market in categories such as electronics, fashion, household appliances, and toys. GMV in 2024 was €1.332 billion.
• OLX (C2C, general goods) is frequently used in Romania for buying and selling second-hand goods, from electronics to cars to real estate.
• CEL is a marketplace with around 1,800 partners and more than 1 million products, primarily in consumer electronics, household appliances/home & garden, and fashion. GMV in 2024 was €162 million.
• With its opening to marketplace operations, Vivre remains a newcomer as a platform for home décor and furniture.
• Trendyol (€223 million GMV) and Temu (€211 million GMV) are showing strong growth.
• The Heureka Group is well represented with its price comparison service Compari.ro.

Greece: No way around Skroutz

• With a GMV of €1.314 billion in 2024, Skroutz is the largest marketplace in Greece. Key categories are electronics, pet products, fashion, and groceries. The marketplace also serves countries such as Romania, Hungary, Poland, the Czech Republic, Slovakia, and Bulgaria.
• Public.gr has its roots in electronics, media, and books but has significantly diversified. Categories such as home & garden, toys, and beauty now also contribute significantly to revenues. GMV in 2024 was €224 million.
• Trendyol is also gaining ground in Greece, although its GMV of €57 million is still relatively modest.

Other countries: Croatia & Slovenia

Emerging markets also include the Adriatic countries such as Croatia and Slovenia. In Croatia, Kaufland.hr and Modivo are noteworthy. In Slovenia, the local hero is Mimovrste, a generalist, along with the hybrid marketplace Enaa. Skroutz is also known in Slovenia.

Conclusion: Key Takeaways from Central and Eastern Europe Marketplace Landscape

• Limited Amazon Presence: Amazon is minor in CEE, except for Poland, where Allegro and Aliexpress lead, highlighting the importance of regional players.
• Strong Local Marketplaces: Allegro, eMAG, Heureka, and Trendyol dominate, offering solid competition to international giants and driving regional growth.
• Second-Hand Platforms Rising: Vinted leads in second-hand fashion, especially in Poland, the Czech Republic, and Hungary, reflecting the sustainability trend.
• Diverse Market Opportunities: With newcomers like Temu, Trendyol, and Vivre, CEE offers growth potential for international brands adapting to local preferences.
• Future Growth: CEE remains a rapidly expanding region with numerous opportunities for brands to tap into emerging markets and diverse customer segments.

Do you want to compare the CEE markets with last year’s status? Check out our 2024 overview here.

Der Beitrag CEE hits different: Don’t miss these Marketplaces in Central and Eastern Europe! erschien zuerst auf Marketplace Universe.

Shein has massively expanded its product range. In addition to fashion, shoes, accessories and beauty items, the platform now also offers jewelry, electronics, sports and outdoor, home & living, DIY, pet supplies, office supplies and even car accessories. The assortment in these new verticals seems to be sold almost exclusively by marketplace partners. Shein

More News

Amazon will change the marketing fees for deals in the US, making deals more expensive in many cases – the biggest mistake Amazon has brought up in the past 24 months according to Amazon expert Malte Karstan. LinkedIn

 For Prime customers, Amazon is offering the deal event “Spring Deals 2025” from March 25 to 31. In the US, Amazon is using it to simultaneously push its Temu clone Amazon Haul: All deal orders at Haul automatically receive a 50% discount. AboutAmazon (spring deals)  Retail Drive (Haul)

Amazon launched in Ireland, giving Irish shoppers access to more than 200 million products with prices in euros and no customs fees. There will soon be an extra page for brands, “Brands of Ireland”. Channelx

Because consumer sentiment continues to deteriorate, Douglas has lowered its sales forecast for the current fiscal year from 4.7 to 4.9 billion euros to 4.5 billion. Wallstreet-Online

 Etsy now has only 5.6 million sellers, 1.4 million fewer than a year ago. In particular, the number of active sellers fell sharply. Marketplacepulse

The British B&Q Group, which also operates the DIY marketplace Kingfisher, generated sales of 3.8 billion pounds in 2023/24, of which 154 million were in the marketplace business. B&Q’s brand awareness is 92%. Channelx

Cross Border News

The Romanian online market is growing by more than 10% annually, with online shoppers spending EUR 7.7 billion on purchases in 2024. The eMag group, which is a leader in the marketplace business, is also expecting to see 10% growth after investing in payment options and logistics. Turkish competitor Trendyol also wants to grow with the Romanian market, and a new logistics center near Bucharest should help. Ecommercenews

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Der Beitrag Marketplace Universe News 24.03.2025 – Shein’s range grows fast / New pricing for Amazon Deals / Etsy lost 1.4 million Sellers erschien zuerst auf Marketplace Universe.

Going to CEE-Markets with local marketplaces

What does the marketplace landscape look like in Central and Eastern Europe? You keep asking us for country quadrants for countries like Poland, Hungary or the Czech Republic. Good news: The quadrants are not finished yet, but we are working on overviews for this region. As part of our research, we have already asked our Czech partner Base.com what are the most interesting marketplaces in CEE market in their opinion. We don’t want to withhold the result from you.

According to Base.com, the generalists Allegro and Heureka are strong in the Czech Republic, Slovakia and Hungary – Allegro is also strong in its home country of Poland, of course, and Heureka is also strong in Romania. In Romania, eMAG and the Greek platform Skroutz are also doing well. In Greece, there is not really much in the way of marketplace business apart from Skoutz.

What is the situation in the individual countries?

1.      Poland:

• Allegro is the largest marketplace in Poland and one of the most important e-commerce platforms in Europe. It dominates in several categories, including electronics, fashion, household goods and beauty & care.
• Empik is an important marketplace for cultural goods, including books, music and media, but it is also expanding in the areas of lifestyle products, toys and fashion.
•  Ceneo is one of the largest price comparison sites integrated with several e-commerce shops. It has a strong reputation in consumer electronics, home appliances and IT.
• Kaufland Global Marketplace: The retail chain started its marketplace in 2023 and profits from its strong brick-and-mortar brand in the region.
•  Potential newcomer: the rapidly expanding fashion platform Modivo belongs to the CCC Group and focuses strongly on personalized shopping experiences in the fashion and lifestyle sector.

2. Czech Republic and Slovakia

• Mall.cz, as part of the Allegro Group, is one of the most important e-commerce players in the two countries. Main categories are electronics, home & living, toys, fashion.
•  Zoot.cz is a popular fashion and accessories platform offering a wide selection of clothing and fashion brands. Key categories are fashion, shoes, accessories.
• Heureka is the largest product search engine in Central and Eastern Europe, which is now also involved in the marketplace world. Built as an add-on to the price comparison and product comparison search engine, it is strong in the categories of DIY, home & living, and electronics.
•  Potential newcomers: Dr. Max (vertical marketplace for beauty & care), WeWell (vertical marketplace for beauty & care), Sportisimo (vertical marketplace for sports)

3. Hungary

• As the leading marketplace in Hungary, eMAG offers a wide selection of products, with the main categories being electronics, household appliances, toys, fashion and beauty.
• Pepita.hu positions itself with a fresh, young user interface and good services, with a focus on electronics, IT, household appliances, DIY. Cross-border ambitions.
• Potential newcomers: Allegro has recently started their marketplace in Hungary and could grow very fast into a strong competitor. Fizz.hu (general marketplace) belongs to OTP Bank, the largest local financial institution.

4. Romania and Bulgaria

• eMAG and Fashion Days (fashion brands under eMAG): eMAG is the largest marketplace in Romania and dominates the market in categories such as electronics, fashion, appliances and toys. It has a strong logistics network and good customer service.
• OLX (C2C, general goods) is widely used in Romania for buying and selling second-hand goods, from electronics to cars and real estate.
• ALTEX Romania focuses on larger sellers in the region, strong in electronics, DIY, beauty & care and automotive

5. Greece

• Skroutz is the largest marketplace in Greece, main categories: electronics, pets, fashion, food. Expansion into other European markets.

6. Other promising newcomers in the region

• Rohlik Group is active in the Czech Republic (Rohlik.cz), Hungary (Kifli.hu) and other markets in Central and Eastern Europe, and is shaking up the still underdeveloped online grocery business in Eastern Europe with fast deliveries and high-quality offers. Its focus on logistics and quality offers strong growth prospects.
• Answear is active in several Eastern European markets, with a focus on trendy and premium brands, giving Answear a competitive advantage, particularly among younger consumers. Thanks to an intuitive shopping experience and strong brand partnerships, the company is growing rapidly.
• Fruugo enables international sellers to access several Eastern European countries via a single platform. The company is growing due to the increased demand for cross-border e-commerce.

If you want to know even more about the emerging CEE markets, you can also listen again to episode 83 of our podcast “Let’s talk Marketplace”. In this episode, we explore the topic in more depth together with David Cikanek. Or you listen in to episode 85 with Radek Klouda, CEO at Base.com, where we discuss how to connect new marketplaces fast.

What makes Central and Eastern Europe so interesting for Western brands?

On the one hand, the growing purchasing power in countries such as Poland, Hungary or the Czech Republic, especially in metropolitan areas such as Warsaw or Budapest. In addition, the use of e-commerce in CEE countries is growing rapidly and many industries are not yet as well represented as in Western Europe. This means that Western brands have access to a large market potential.

Furthermore, the CEE region is a bridge between Western Europe and Asia and is therefore of strategic importance for international trade and supply chains. Countries such as Poland, the Czech Republic and Hungary serve as important logistics centers with modern infrastructure and access to broader European markets. At the same time, expansion in Central and Eastern Europe can also facilitate access to other regions such as the CIS countries (e.g. Ukraine, Belarus), the Balkans and even parts of the Middle East, enabling further market diversification.

Online marketplaces for Central Eastern Europe are indispensable

Marketplaces are central to the growth of e-commerce in Eastern European countries. In Poland, Romania and Greece, they are the dominant e-commerce channels, and in the Czech Republic, Slovakia, Hungary and Bulgaria, they are at least recording double-digit growth rates. Overall, marketplaces stand for

• Convenience, customer experience, existing customer trust
• Growth in cross-border e-commerce – increased willingness to sell and buy abroad
• Price sensitivity and consumer behavior – greater price sensitivity
• Mobile commerce and technology acceptance – rapid development of digitization in Central and Eastern Europe
• Solid infrastructure – logistics and fulfillment solutions

Conclusion:

If you have already tapped into the surrounding markets in Western Europe and are looking for new sales markets, taking a look at Central and Eastern Europe is a good idea. In a number of sectors and countries, there is still a lot going on in the market and market shares have not yet been firmly established. In many cases, it is worthwhile to take the route via local marketplaces – and, depending on the category, this does not always have to be the largest generalist.

We’ve updated our overview. Here’s the 2025 update!

If you want to read more: Hot shit CEE market

Der Beitrag Online marketplaces for Central Eastern Europe erschien zuerst auf Marketplace Universe.