Amazon expands AI for product advice
Amazon is enhancing its AI shopping tools – including Rufus as a personal assistant, Lens Live as a visual shopping aid, and the AI Shopping Guides – by adding a new feature called “Help Me Decide.” Based on browsing history, previous searches, and personal preferences, Amazon now uses AI to suggest products for purchase. The feature is designed to help undecided users who are comparing similar products make a final buying decision. It is currently available only in the U.S. More at TechCrunch 

More News

Amazon plans to replace 600,000 logistics workers with robots
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around 160,000 positions are expected to be cut through increased automation. By 2033, this could make more than 600,000 potential new hires unnecessary – saving the company roughly $0.30 per item picked, packed, and shipped.
Read more at NYTimes 

EuroCommerce calls for fast, EU-wide parcel tax
The European retail and wholesale association EuroCommerce is urging the swift implementation of an EU-wide parcel tax on non-EU shipments. While the introduction is currently planned for March 2028, several countries – including Belgium and Italy – have announced plans to introduce it earlier on a national level. The association warns that a fragmented approach must be avoided and calls for a unified EU processing fee. See more at Ecommercenews 

Refurbed raises €50 million for UK expansion
Refurbed has raised €50 million to fuel further European expansion. The fast-growing and profitable marketplace for refurbished electronics, household, and sports products is reportedly preparing to launch in the UK. See more on ChannelX 

DHL to increase shipping prices from January 2026
Starting January 1, 2026, business customers will face higher national and international DHL parcel shipping costs. According to media reports, prices will rise by up to 9 % for some merchants, and up to 20 % for small parcels. More at E-Commerce-Magazin (German) 

Agentic Commerce News

McKinsey forecasts up to $5 trillion in Agentic Commerce sales by 2030
According to McKinsey, AI agents could generate between $3 and $5 trillion in global retail sales by 2030. This shift will force brands, marketplaces, logistics providers, and payment platforms to adapt to the needs of AI-driven buyers. Everything – from customer loyalty programs and pricing models to product discovery – will need to be rethought.
Read the full story at DigitalComemrce360 

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Der Beitrag Marketplace Universe News 27.10.2025 – Amazons “Help to Decide” / $5 trillion in Agentic Commerce / E-commerce growth shifts south and east erschien zuerst auf Marketplace Universe.