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26. January 2026

OpenAI is making its “ChatGPT Instant Checkout” a paid service and charging a 4% sales commission - initially from Shopify merchants. The reason for this is the high pressure to monetize due to the high investments. At the same time, OpenAI is changing the retail landscape: those who don't pay lose convenience and thus sales - a clear signal that agentic...

19. January 2026

Google has introduced a new open standard called the Universal Commerce Protocol (UPC). Its goal is to accelerate the AI-platform shift in commerce by standardizing processes such as product search and checkout via AI bots. Platforms and retailers including Walmart, Etsy, Shopify, Shopee, Carrefour, Target, Macy’s, and Wayfair were involved in its development, as they seek to secure their position within the customer journey.

12. January 2026

Amazon tests new feature without retailer consent Amazon is causing controversy with its new feature Shop Direct. The company lists products from third-party retailers without their prior consent. Product data is sourced from publicly available brand websites and purchases are completed via redirects to external shops. However, retailers can request an opt-out. Industry experts are criticizing the unsolicited data scraping - a...

22. December 2025

As we close out 2025, it’s clear this wasn't just another year of incremental growth - it was a year of structural re-architecture. The marketplace model has moved from being a "digital shelf" to an integrated, AI-driven, and internationally fluid ecosystem. For sellers, the "Bigger Picture" of 2025 is the transition from managing listings to managing complex, cross-border value chains.

1. December 2025

OpenAI and Perplexity on the Road to an AI Marketplace Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic commerce projects: OpenAI introduced Shopping Research, a product search for ChatGPT that generates personalized buyer’s guides. Merchants can apply for greater visibility through an allow-list process. Perplexity also enables lightweight product data placement via a Merchant Program. What’s still missing...

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