
GEO doesn't replace SEO. Mirakl's Chief Data & AI Officer Anne-Claire Baschet explains why your product catalog is the lever that works in both channels.
























If European B2C online marketplaces are part of your daily business, then the Marketplace Universe is the right place for you. Here, we create a unique community which connects brands, retailers, service providers and marketplaces. We educate, communicate, consult and connect all marketplace people. We provide you with exclusive insights, unforgettable industry events, new talents and job possibilities. We are the keymasters to the Marketplace Universe – may we open the doors for you?
Yours,
Ingrid and Valerie
Founders of Marketplace Universe
Explore the future of platform business with ‘Let’s Talk Marketplace’ – insights that inspire action! Stay ahead with expert conversations on the trends shaping tomorrow’s marketplaces.
Keep up in Europe’s B2C marketplace scene with ‘Marketplace Universe Weekly’ – your essential digest of news, insights, and trends. Join a community of over 3,000 subscribers and streamline your industry knowledge effortlessly.
Join the Marketplace Universe community through our dynamic events – where industry professionals connect, learn, and grow. From live gatherings to webinars for meaningful interactions and knowledge sharing.
Join the only independent, invite-only network for marketplace decision-makers from top-tier brands in Europe. Designed to deliver strategic clarity, real peer exchange, and measurable results for your marketplace business.
Watch Valerie’s full talk on our Marketplace Country Quadrants here.

GEO doesn't replace SEO. Mirakl's Chief Data & AI Officer Anne-Claire Baschet explains why your product catalog is the lever that works in both channels.

French Parliament gave final approval to a law banning advertising- including via influencers - for Shein, Temu and AliExpress, alongside per-item fees rising to €20 by 2030. The European Commission has flagged concerns over whether the ad ban complies with EU digital services rules.

Daniel Jäck is moving up at PUMA Group, now serving as Director E-Commerce Europe. Patrick Kemtzian left Kaufland e-commerce after four years and joined Redcare Pharmacy as Assoc. Director Retail Media Sales & Business Development. Heiko Johannisson left eBay to take on a new role as Team Lead Partnership Management at PAIR Finance.

Laura Cialdella has left Hunkemöller to join Under Armour as Senior Manager, Digital Marketplaces, bringing her marketplace expertise into the global sportswear business. Ray Cao now leads Zalando Partner Marketing Services (ZMS), following senior roles at TikTok, Google Shopping and Intuit. Patricia Lay has been promoted to Lead International Partnership Growth at bol, continuing to drive the marketplace’s international ecosystem.

Rossella Furnari has stepped up at Leroy Merlin, now leading as Marketplace Team Leader, taking on greater responsibility across marketplace operations. Jonny Hofberger has been Managing Director at GTK VATpilot GmbH since March. Pia Nolte left fashionette to join Douglas as a Director Partner Program. Johannes von Roth-Bandick has left TB International to step into a top leadership role as...
The marketplace industry listens to us: 1.5 million impressions per year on LinkedIn and a dedicated following of 17,000 people. High engagement rates. More than 3.000 Newsletter subscriber …
This is our Marketplace Universe!
Ingrid Lommer and Valerie Dichtl
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