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Black Week 2024 broke records across all platforms, with the fashion and beauty sectors being the top performers. Amazon experienced its biggest Black Friday week yet, with record sales and billions in savings. 60% of purchases occurred on marketplaces, with Amazon leading at 85% of users. TikTok Shop generated $100 million in sales in the US and a 179% jump in sales in the UK, while OTTO had its best Black Friday yet, with order values up 17%. Advertising costs on Amazon rose by 30%, but premium formats such as Sponsored Brands performed best. LinkedIn AboutAmazon OTTO Business Insider Forbes
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A ban on TikTok in the US has moved a step closer: a US court has ruled that the law that could lead to TikTok’s ban is lawful. One way out could be a sale by the Chinese parent company ByteDance – otherwise, the company could face heavy fines from January 19. CNN
According to Smartscout, L’Oréal reportedly generates over 1 billion US-Dollars in sales per year on Amazon.com across its 25 brands. The company seems to dominate several of Amazon’s beauty categories. Smartscout
eBay provides more data in its mobile seller app, including real-time traffic data, impressions of offers, and click and conversion rates. Onlinehaendler-News
Billions of low-value parcels are overburdening Europe’s customs officers. The new EU Commission is looking for sticks to throw between the legs of Shein and Temu. Heise
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German police have shut down Crimenetwork, the largest German online marketplace for illegal goods and services. The administrator has been arrested and the operators are under investigation. Allegedly, the marketplace had more than 100,000 members. n-tv
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