Breaking News
Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets. Full article on Exciting Commerce (German)
More News
Amazon launches AI-generated video ads for sellers
Amazon Ads’ Video Generator – previously in beta – is now free for all U.S. sellers. The tool creates product-centric video ads using generative AI in seconds. Details via The Verge
Amazon’s ad revenue in Germany outpaces overall growth
In 2024, Amazon generated €3.62 billion in ad revenue in Germany – a 23.6% increase, far outstripping its 8.7% retail growth. The platform continues to monetize its reach more effectively than competitors. Full story via Ecommerce News
AliExpress expands EU-based fulfilment
With its new “Local+” service, AliExpress offers shipping from European warehouses – a strategic shift prompted by rising tariffs and the need for faster delivery. The move positions the Chinese giant as a serious fulfilment partner for EU sellers. Read more on Ecommerce News
eBay Live launches in the UK
eBay has officially launched its livestream shopping platform in the UK – marking its first rollout in Europe after debuting in the U.S. The format allows real-time shopping during live events hosted by influencers and sellers. Meanwhile, eBay is running a nationwide live shopping tour across the U.S. to boost awareness. ChannelX(start in UK) Retail Dive (tour in the US)
TikTok Shop introduces seller fee and expands co-funded promos
From July 15, TikTok will charge UK sellers £0.50 per order for packages fulfilled under the “Shipped by Seller” model. Fulfilled-by-TikTok and platform-shipped orders remain unaffected. The platform is also investing more in co-funded promotions. Read more on ChannelX
eBay Germany offers free business coaching to SMB sellers
eBay is now providing free, personalized coaching to German SMB sellers making under €100,000 annually. The sessions cover listing best practices, ads, and cross-border expansion – aiming to help smaller sellers scale. Press release (German)
Pre-loved Fahsion News
Vinted overtakes Amazon in France – Zalando calls for shared sustainability efforts
Pre-loved fashion is having a moment. Vinted, Europe’s biggest secondhand fashion marketplace, is now the top-grossing fashion platform in France – ahead of Amazon, Shein, and Temu. The platform’s rise highlights shifting consumer behavior, but also surfaces challenges like fraud and lack of product filtering. Meanwhile, Zalando is addressing sustainability at a systemic level. In its new report “It Takes Many,” the fashion platform calls on brands, governments, and influencers to drive the industry’s green transformation. Vinted analysis via WiWo (German) Zalando sustainability study (German)
Don’t want to miss any news? Subscribe to our weekly newsletter!