Breaking News
About You opens marketplace for new partners
Fashion platform About You has overhauled its onboarding process, aiming to make it easier for small brands, start-ups, and independent labels to join. The seller center has also been revamped as part of the update. More at Ecommercenews.eu
More News
TikTok Shop US challenges Amazon Prime Days with “Deals for You Days”
TikTok Shop positions itself as a serious alternative to Amazon with a major summer sales event. The “Deals for You Days” will run in the U.S. market from July 7 to 19, directly overlapping with Amazon’s Prime Days. The highlight of the campaign is a live price match feature that offers cashback when products are found cheaper elsewhere. TikTok Shop introduced its Deals for you Days last September in the UK market but didn’t challenge Amazon directly – until now. Read more at Retail Dive
Kaufland tests TikTok Shop with private label campaign
Kaufland is running its first trial with TikTok Shop. It offers two drugstore product boxes from its private label Bevola for just €5 each. The goal is to test new digital sales channels. Kaufland is following the example of sister company Lidl, which has also piloted TikTok Shop. See more at Onlinehändler News (German)
Amazon Prime Day extended to four days for the first time
Malte Karstan saw it coming, and now it’s official. Amazon is extending the event to four full days, from July 8 to 11. This makes this year’s 10th anniversary event the longest yet. Read more at ChannelX
Amazon halves Prime fee for 18–22-year-olds
Just in time for Prime Day, Amazon targets younger users by offering a 50 % discount on Prime memberships for 18 to 22-year-olds. The move significantly expands its previous “Prime Student” program. Read more at ZDNet
Otto allowed to exclude unwanted sellers
Otto has won a legal dispute at the Higher Regional Court of Hamburg, securing the right to exclude sellers from its marketplace for rule violations. Two affected sellers had filed a lawsuit – without success. The ruling reinforces Otto’s curated marketplace strategy. Read more on LinkedIn (German)
Anti-regulation News:
Bevh criticizes strict EU platform regulation
Germany’s e-commerce association Bevh is calling for a review of EU rules for large marketplaces. The group argues that major online platforms are being overregulated. This leads to disadvantages compared to offline competitors, affecting players like Amazon, Zalando, and Otto. Read more on Ecommercenews.eu
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