These are the 47 most relevant European B2C marketplaces for Beauty & Care in 2024
The Beauty & Care industry within the marketplace segment has experienced significant changes, with new players entering the market and existing ones expanding their assortments.
The 47 European B2C Beauty & Care Marketplaces are categorized as follows:
Focused Beauty Marketplaces:
- Douglas remains the leading beauty marketplace in Europe, although it has ceased offering pharmacy products.
- SEPHORA continues to be a specialized beauty marketplace, catering to a wide range of beauty needs.
New Entries:
Several new players have entered the beauty marketplace scene.
- Carethy, a Spanish marketplace, focuses on beauty and wellness products for women aged 25-50.
- PerfumesClub has expanded its offerings to include a marketplace for perfumes for both men and women aged 30-66.
- H&M now sells beauty products alongside fashion and home goods through its marketplace in Europe.
- Cdiscount is expanding its beauty offerings,
- LE BHV MARAIS, a premium French retailer, has started featuring beauty products.
- ELLOS GROUP, a Scandinavian marketplace, encompasses beauty, fashion, sports, and home goods.
Major Online Retailers also selling beauty products:
- Zalando is selling beauty products in 26 different countries across Europe, although Zalando Fulfillment Solutions (ZFS) is not yet available for beauty products.
- Breuninger, the largest brick-and-mortar store in Germany with an online marketplace, offers a range of beauty products. 24S is noted for its premium cosmetics selection.
Pharmacy Marketplaces:
The pharmacy marketplace landscape has also seen updates. “Shop Apotheke” is now rebranded as Redcare Pharmacy, and DocMorris has started operating as a marketplace.
Off-price Marketplaces:
Several off-price marketplaces are active in the beauty segment. These include BrandAlley, SECRET SALES, Veepee, showroomprive.com, Afound, and eBay.
Market Stability Updates:
Some marketplaces are experiencing instability. THE KADEWE GROUP GmbH, FARFETCH, and YOOX are undergoing business changes that may impact their marketplace presence.
Conclusion
These developments highlight the evolving landscape of beauty marketplaces in Europe, offering diverse options for consumers and businesses alike.
Looking at the market evolution, there is a very high number of new entrants. In particular, marketplaces and retailers from outside the sector are expanding their product ranges to include beauty products. Major players are positioning themselves in the personal care sector.
It is important to note that each country in Europe has different regulations for the sale of beauty products, especially with regard to pharmaceuticals or OTC products.