With our marketplace portraits, we dive deep into the offerings of our esteemed sponsoring partners. Today, we cast the spotlight on the Kaufland Global Marketplace, a powerhouse in the European online marketplace sector.
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a step-by-Step transformation
Strictly speaking, the Kaufland Global Marketplace has been around since 2007, albeit under different names. Initially launched as Hitmeister in Germany, the platform underwent a transformation to Real.de in 2016, and finally, it emerged as Kaufland.de in 2021. This evolution is a testament to the platform’s adaptability and resilience in a rapidly changing market. Today, Kaufland Global Marketplace operates successfully in Germany, Slovakia, and the Czech Republic. In August, it is set to expand into Poland and in September, the Austrian marketplace will launch. Both offer a special Early Bird program for retailers to capitalize on this new opportunity.
A strong Brick-and-mortar brand with big online ambitions
Kaufland Global Marketplace leverages the extensive network of 1,550 stationary Kaufland stores spread across eight countries. This physical presence significantly boosts the marketplace’s brand awareness and reach. A single registration on the platform grants retailers access to all Kaufland marketplaces, reaching 56 million potential online customers, a number projected to grow to 81 million.
Comprehensive Retailer Support Services
Kaufland Global Marketplace stands out with its robust support services for retailers:
- Fulfillment by Kaufland: This service ensures seamless order processing, warehousing, and delivery.
- Onsite Marketing: Retailers can enhance their visibility through sponsored product ads, vouchers, and coupons.
- Multi-channel Marketing: This includes SEO, SEA, price comparators, and social media campaigns to drive traffic and sales.
- Product Data Translation: Automated and free of charge, making it easier for retailers to list products across different markets.
- Personal Retailer Support: Available via phone and email, ensuring retailers have the help they need.
- Payment Processing: Facilitates transactions in local currencies with relevant payment methods.
- Customer Support: First-level customer support provided through Kaufland, ensuring customer queries and issues are handled efficiently.
- Performance Coach: Helps retailers identify and capitalize on potential growth areas.
- Self-services: Educational resources through the Seller University and webinars.
- External Partnerships: Additional services offered through collaborations with external partners.
A Diverse and Expansive Marketplace
Kaufland.de hosts over 6,400 product categories and 45 million products. In Slovakia and the Czech Republic, the marketplaces feature 6.5 million and 5.9 million products, respectively. The platform attracts up to 32 million monthly visitors on Kaufland.de, with a combined 7.7 million in Slovakia and the Czech Republic. In Germany alone, 11,500 retailers are connected to the marketplace, marking a 20% increase in the past year. The most robust categories include furniture & living, electronics, garden & DIY, kitchen & household, and sports & outdoor. Impressively, turnover has exceeded 1 billion euros annually since 2020 and continues to grow.
Special Offers and Programs
Kaufland Global Marketplace provides several offers and programs to support retailers:
- Early Bird Offer: No basic fee for three months and other benefits for new marketplaces in Poland and Austria.
- Performance Coach: Assists with increasing sales, optimizing product data, and enhancing listing visibility.
- Start Offer: Waives the basic fee for the first 30 days after registration.
- e-Commerce Day by Kaufland: A trade fair for e-commerce enthusiasts featuring presentations, master classes, and networking opportunities.
A Focus on Internationalization and Innovation
Since the successful launch in the Czech Republic and Slovakia last year, Kaufland Global Marketplace has emphasized internationalization. It aims to position itself as a strong expansion partner for its retailers, reflected in the continuous introduction of new services to ensure smooth launches in new markets. Additionally, the existing marketplaces are being expanded, and retailer tools are being enhanced. The retail media offering is also improving step by step, with the recent introduction of Sponsored Brand Ads.
Conclusion
Kaufland Global Marketplace is a comprehensive ecosystem designed to support retailers in maximizing their reach and sales across multiple markets. With its range of services, expansive product categories, and continuous innovation, Kaufland Global Marketplace stands out as one of the leading marketplaces in Germany, and, increasingly, an interesting opportunity to enter CEE markets.
For more information, visit Kaufland Global Marketplace.