These are the 64 Most Relevant European B2C Marketplaces for FASHION & SHOES 2025
Last update 14.05.2025
In the bustling world of e-commerce, marketplaces across categories from fashion to sports, DIY, and consumer electronics are constantly evolving. Yet, it’s the fashion sector that stands out as the most mature and intricately developed in Europe’s marketplace ecosystem. Unlike other categories where new platforms may pop up frequently, the fashion industry sees growth within established marketplaces that emphasize professionalism and intricate operational details. The fast pace of the fashion sector is driven by the continuous influx of hundreds of thousands of new articles each season, with a myriad of variations in size, color, and style. Unfortunately, it also sees the highest return rates, adding another layer of complexity to its dynamic nature.
Our “Marketplace Quadrant Fashion & Shoes” reflects this: Our latest update vom May 2025 marks a significant growth, expanding from 59 marketplaces in October 2024 to now 64 entries. Let’s explore the key developments and shifts that have shaped the European fashion marketplace industry over this period.
What’s Changed?
- New Entrants:
- Next (UK) – a long-established fashion brand that added a marketplace layer to its online business
- We Fashion (NL) – another fashion brand transforming its shop into a platform
- Very (UK) – The Very Group’s flagship marketplace makes the list
- M&S (UK) – Marks & Spencer now officially open as a marketplace
- Temu – we resisted for a long time, but with aggressive pricing and seller incentives, the platform is gaining traction across Europe – too visible to ignore any longer
- Strategic Move from Secret Sales:
- Secret Sales (UK) has added three outlet marketplaces to its backend infrastructure. The team is quietly acquiring former outlet shops across Europe and relaunching them on a shared system – a smart move that could reshape the off-price segment. New additions tied to this:
- • Dress-for-less (DE)
- • Dreivip (ES)
- • Afound (SE) – H&M’s former outlet, now reopened
- Out of the Quadrant:
- 24S.com – no longer operating as a marketplace (remains online as a shop)
- Engelhorn – marketplace to shut down by summer 2025
The Most Important Players
- Zalando: Continues its reign in European fashion, bolstered by strategic expansions like ZEOS.
- About You: Not just holding ground but expanding its influence across the continent.
- Amazon: Remains the ubiquitous marketplace giant.
The Generalists
- Amazon: Dominates across Europe with its vast selection of as the “everything”marketplace selling a wide range of Fashion with a strong basic and re-order assortment
- Otto: Continues to be a cornerstone for German consumers, offering a wide range of products.
- Allegro: Stands out in Poland for its extensive offerings.
- Bol: Known for its comprehensive range in the Netherlands.
- Skroutz: Asserts its growing relevance in Greece and Central Eastern Europe.
- Miravia: Gains traction in Spain, appealing to a broad consumer base.
The Specialists
These platforms distinguish themselves by focusing on specific market segments or regions:
- Zalando wants to be Europes Fashion leading marketplace and grows continously
- About You: has its origin in the DACH market, but covers a substantial portion of Central Eastern Europe
- ASOS: Continues to impact fashion from the UK, influencing trends across Europe.
- Breuninger: is well known for its strong Premium and High-Fashion performance.
- La Redoute: Brings French elegance to the broader European market.
- Yoox: Italian luxury and contemporary fashion remain its stronghold.
- Modivo: Grows its presence in Poland with a focus on high-quality fashion.
- Fashion Days: Dominates the fashion scene in Central Eastern Europe.
- Miinto: A go-to for fashion in the Benelux countries.
- Trendyol: Makes waves beyond Turkey with its unique offerings.
For Special and Niche Product Ranges
- Department Stores with Marketplaces: Local giants like Breuninger, INNO, Wehkamp, Globus, Manor, Debenhams, Harrods, El Corte Ingles, and French icons Galeries Lafayette, Le BHV/Marais, and Printemps now blend traditional retail with online marketplace models.
- Luxury and Specialty Focus: Platforms like 24s.com, Farfetch, and fashionette cater to high-end consumers
- Niche marketplace: Humanic and Happy Size target niche categories like shoes and plus-size offerings.
- Offprice and Shopping Clubs: Secret Sales, Best Secret, Outletcity Metzingen, Veepee, Privalia, Clubefashion, Showroomprivee, Brand Alley: Emphasize value shopping with a dynamic range of offers, appealing to budget-conscious yet fashion-forward consumers across Europe.
Conclusion
This latest update to the “Marketplace Quadrant Fashion & Shoes” not only adds more marketplaces but also reflects a deepening complexity within the industry. These additions and shifts highlight the sector’s maturity and ongoing evolution, driven by both established players and innovative newcomers. The inclusion of new models and the expansion of existing ones like Fashionette, Shein, and the re-launched Happy Size illustrate a marketplace that is vibrant, diverse, and increasingly complex.
Check out all our other Category and Country Quadrants here!