These are the most important online marketplaces for selling to UK!
The UK has a very specific, very differentiated and very high-turnover e-commerce market. This has led to a unique marketplace landscape, as can be seen in our Marketplace Country Quadrant UK.
Third largest e-commerce market in the world
The UK is the third largest e-commerce market in the world with online sales of around 200 billion euros (166 billion pounds). Around 30 percent of total retail sales are transacted online. Online marketplaces dominate the UK e-commerce scene with a 40 percent share of total online sales. Our Marketplace Country Quadrant UK lists the top 24.
Generalists in the Marketplace country quadrant UK
By far the most important platforms for almost all categories are the international players Amazon, eBay, local hero OnBuy, Etsy, AliExpress and, of course, TikTokShop.
Leaders in the 6 categories
Behind them, we have identified 3 specialists in each category:
- In the Fashion category, there is Zalando and also the local hero Secret Sales.
- The Refurbed marketplace BackMarket stands out in the Electronics category, as do the local platforms eBuyer and Currys.
- In the Home & Living category, only Argos can hold its own alongside international players.
- The British platforms B&Q and Argos are strongly represented in the DIY & Garden sector.
- Ubuy is a local hero in the Sports category.
- In Beauty & Care, the still young marketplace of the leading British drugstore chain Boots can hold its own against Zalando.
Industry-specific marketplace quadrants
In addition to our country quadrants, there are also our industry-specific marketplace quadrants. They are available for the categories Fashion, Electronics, Sports, DIY & Garden, Beauty & Care, Kids and Watches & Jewellery. They serve as the basis for the country quadrants and are updated by us at regular intervals. Click here for an overview of our marketplace quadrants.