In our marketplace portraits, we take a closer look at what our valued sponsoring partners have to offer. In today’s marketplace portrait MediaMarktSaturn, we take a look at one of the leading marketplaces for consumer electronics in Europe. (sponsored)
“Making technology and more available to everyone“
“Making technology and more available to everyone – simply, innovatively and sustainably, whether online, on site or on the go”. With this claim, MediaMarktSaturn has become one of the best-known consumer electronics retailers in Europe. In the 2023/2024 fiscal year, the chain generated sales of 22.4 billion euros (Germany: 9.6 billion euros). Of this, 5.1 billion was generated by online business.
Since the launch of the marketplace in Germany in 2020, MediaMarktSaturn has been pursuing a comprehensive marketplace strategy in addition to its strong brick-and-mortar presence: in 2021, the company opened up to become a marketplace in Spain, followed a year later by Austria. Last year, the marketplaces in Italy and the Netherlands were added. And the expansion continues: the launch in Belgium is on the agenda for this year. This makes MediaMarktSaturn a key player for retailers looking to access European markets.
Why MediaMarktSaturn for retailers?
MediaMarktSaturn has an extensive store network with more than 1,000 stores across Europe. Online, the marketplace with over 100 million monthly visitors in Germany alone provides an enormous reach. The platform is suitable for all sellers whose product range fits into one of the offered product categories.
The three most important advantages for retailers:
- High reach and brand trust: Retailers benefit from the brand’s strong presence and the trust it enjoys among consumers.
- Omnichannel integration: Seamless linking of online and offline experiences, such as the future option of also picking up marketplace products in-store.
- A wide range of additional services: Retail media support, personalized assistance and innovative tools to boost sales.
The Retailers & the product range
MediaMarktSaturn offers around 2 million products in eight main categories: computers and office supplies, TV and audio, cell phones and navigation, photo and camcorders, household and living, body care and fitness, gaming and toys, and film and music. IT hardware is the top seller, accounting for 40% of sales, followed by large household appliances (10%) and TVs, smartphones and small household appliances (8% each). MediaMarktSaturn is constantly expanding its portfolio with new subcategories to attract new target groups. This also means that niche products such as cat trees find their way into the range.
In 2024, the marketplace experienced significant growth:
- The number of retailers rose by 49% from 1,060 to 1,600
- The product range grew from 1.2 million to 2 million items
- GMV grew by more than 100% to €277 million.
Special programs for retailers
MediaMarktSaturn offers comprehensive support for retailers, including:
- Marketplace integration: Get started quickly with simple API or CSV product imports.
- Retail Media Services: Increase your visibility with sponsored ads and customized advertising measures.
- Space as a Service: Marketplace products can be picked up directly at stores in the future.
The future in sight
Over the next 12 months, the focus will be on expanding the range, increasing sustainability by promoting used devices, and strengthening the omnichannel experience and customer loyalty. More at https://www.MediaMarktSaturn.de