Marketplace Universe News 29.09.2025 – OnBuy expands in EU / Amazon Prime Big Deal Days / eBay to acquire Tise

Breaking News

UK marketplace OnBuy launches in 12 EU markets
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%. By the end of 2025, OnBuy aims to be active in 20 countries. Over the next 12 months, the company targets at least an additional £1 billion in GMV and 5 million new customers. See the full story at ChannelX 

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Amazon’s Prime Big Deal Days returns October 7th and 8th
Amazon will kick off the holiday shopping season with its Prime Big Deal Days on October 7th and 8th. Early offers are already available, featuring products from brands such as Samsung, Dyson, and Clinique. The event will be rolled out simultaneously across 10 European countries. More on Amazon

eBay to acquire Tise
eBay plans to acquire the Norwegian C2C marketplace Tise to strengthen its position in the consumer-to-consumer segment. Tise has recently doubled its revenue year over year, reaching an annual turnover of more than €16 million in 2024. Read more on LinkedIn 

Strong growth for Allegro
In the second quarter, GMV of the Polish marketplace Allegro rose by almost 10% year over year, while revenue increased by 18%. International business also performed strongly, with GMV in the Czech Republic, Slovakia, and Hungary growing by 61%. Advertising revenues and user numbers were also on the rise. All figures on LinkedIn

Temu courts German sellers
With low commissions, a contribution to shipping costs, and marketing support, Temu is stepping up efforts to attract German merchants. Temu is copying TikTok Shop, which has recently seen growing participation from local sellers. More on ExcitingCommerce (German) 

Expulsion News

Pimkie’s Shein partnership sparks trouble
Pimkie is facing major backlash for joining Shein’s Xcelerate program. The brand’s former owner, the Mulliez family, is preparing legal action, accusing Pimkie of breaching a contractual clause safeguarding the label’s independence. The French fashion federation has also reacted by swiftly expelling Pimkie from its ranks. See the full story on Retail News I (German, family)  and Retail News II (German, expellation) 

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