Breaking News
ChatGPT rolls out in-chat shopping – Etsy and Shopify first
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions. See more on Golem (German)
More News
7 of Germany’s Top 10 Online Shops Are Marketplaces
According to the latest EHI Retail Institute ranking, marketplaces dominate Germany’s e-commerce landscape. Amazon leads by a wide margin. But six other players in the top 10 – Zalando, Otto, Temu, eBay, Shein and Redcare Pharmacy – are also marketplaces. The data underscores the accelerating platformisation of German retail. More on EHI (German)
Amazon tests ‘Haul’ – a bargain-focused storefront in Spain
Amazon has quietly launched “Haul” in Spain. The budget-focused storefront offering low-priced, trend-based items with free shipping above €15. Most products cost under €20 and ship within two weeks. The concept mimics Temu and Shein. This could be Amazon’s latest move to recapture Gen Z bargain hunters. Read more on Eloput
Amazon tightens grip on counterfeit enforcement
Amazon is raising the pressure on brands and sellers to fight counterfeits – but also shifting more responsibility onto them. Wortfilter outlines how sellers can respond. Possible measures include Brand Registry, test buys, IP enforcement, and legal mechanisms like Germany’s “Störerhaftung.” More on Wortfilter (German)
eBay and OpenAI launch £3M AI program for UK sellerseBay has announced a new £3 million in partnership with OpenAI. The initiative called “AI Activate” gives selected UK sellers free access to ChatGPT Enterprise, training, and use cases tailored to small businesses. It’s a strategic push to help sellers automate content creation and boost productivity with AI. More on ChannelX
ChatGPT checkout won’t disrupt everything – but it might dominate ‘boring & expensive’
Marketplace analyst Juozas Kaziukėnas shared his take on where ChatGPT-based commerce will actually work. His matrix divides shopping into four types. Fun/boring vs. cheap/expensive. AI-driven agents like ChatGPT, he argues, are perfect for “boring & expensive” categories like electronics or home appliances. There customers want to reduce research effort. “Boring & cheap” goods (e.g. FMCG) will be automated, while “fun” products will continue to thrive in inspiration-led environments like TikTok Shop. See more on LinkedIn
Booming News
TikTok Shop: UK leads, fashion dominates, cross-border brands win
Adrian Melch shares data from Kalodata showingthat TikTok Shop is booming across Europe, with the highest sales in the UK and fashion as the top category in all markets. Country-specific trends (DIY in Germany, beauty in Italy) highlight the platform’s diversity. And the biggest winners are brands that scale cross-border with a TikTok-native strategy. Find out more on LinkedIn
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