Marketplace Universe News 07.10.2024 – TikTok Shop slow start in the US / Vinted Pro in UK / Allegro launch in Hungary

Breaking News

12 months after its start in the U.S. market, TikTok Shop hat reached an estimated 9-month-GMV of about 4.5 billion USD. This is significantly lower than its original plan to reach 17.5. billion USD in its first full year. According to a research by Marketplace Pulse, this is mostly due to the fact that now major brands are using the platform up to now. 
Marketpulse

More News

Second Hand goliath Vinted has opened Vinted Pro in the UK, now professional British businesses can register on the marketplace as sellers. Vinted Pro has already been launched below the radar in Germany and France earlier this year. ChannelX

Bol.com is building up Retail Media: the Dutch marketplace has announced “Branded Shelves”, a new campaign format for brands focused on the consideration stage, Jochem Timmers from Channable reported from Bol’s “Let’s Peak” event. LinkedIn

Allegro has launched a hungarian platform, Allegro.hu. The marketplace is also already open, but demands slightly different requirements for sellers than allegro.plAllegro

Happy News

ebay Germany has honored six of its best selling partners with the ebay Awards. The jury (which Ingrid is a proud part of) had its work cut out picking the winners from hundreds of high-class applications. Congratulations to all worthy winners! eBay

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