Let's talk MarketplacE
The Podcast for all Marketplace People
In this episode the focus is on data: Ingrid speaks with Friedrich Schwandt, co-founder of ECDB, about current developments in the global marketplace landscape. At the centre are new insights into market concentration, the growth of 3P models, and shifting dynamics among leading platforms. They discuss why 84% of global e-commerce revenue now flows through...
Round about two thirds of all European online sales happen on online-marketplaces – surely that calls for a regular talk show!
Let’s talk Marketplace is the podcast where Valerie und Ingrid share their thoughts and insights into the marketplace world each week – sometimes just the two of them, sometimes with the help of knowledgable guests. We are entertaining, competent, out-spoken – and won’t stand for bullshit!
New episode out weekly in English
The de minimis rule in the US has expired, Trump has raised tariffs on China to up to 145% – what consequences will this have for the global marketplace business? Valerie and Ingrid explore this question in the new episode with the most important news in April. The US move is having far-reaching consequences –...
Wie schützt man eine Premium-Marke auf Marktplätzen wie Amazon, Zalando oder DocMorris – und sorgt gleichzeitig für Markenbekanntheit? Diesen Fragen geht Valerie in der neuen Podcast-Episode mit Alexander Hally von Weleda nach. Sein Fazit: Zwei entscheidende Erfolgsfaktoren sind fundiertes Marktplatz-Know-how und eine klare Strategie. Im Gespräch verrät er, warum Weleda auf Amazon konsequent auf eine...
In this episode, Valerie und Ingrid sit down once again with Amazon expert Malte Karstan, fresh from his visit to Amazon’s European HQ in Luxembourg. From low-price strategies to cutting-edge AI features – Amazon is navigating competitive pressure from Temu, TikTok Shop & Co. with new tools and tactics. Together, they explore: Is Amazon Haul...
For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for example, because of the strong dominance of Amazon. In this episode, Ingrid and Valerie explore the question of what really drives German buyers, how they behave in marketplaces, and what...
It is THE topic that has kept the industry in suspense in recent weeks: the launch of TikTok Shop in Europe. Valerie and Ingrid take a critical look at this in the new newsflash episode of “Let's talk Marketplace”. Because despite the hype, TikTok Shop is not suitable for every brand, every retailer, and every...
TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed...
Sometimes, the question of why someone tells a story in exactly that way is more exciting than the story itself! A good example of this is Zalando: the 2024 annual report and the associated statements are really interesting – especially what Zalando emphasizes and what is no longer mentioned. In this podcast episode, Ingrid and...
What does bol have that Amazon doesn't? Or to put it another way: Why is bol so far ahead in the Netherlands? Ingrid and Valerie explore this question in the new episode together with Thomas Philip-Bashar, Product Manager at the Dutch solution provider Channable. They discuss how bol has benefited from the fact that large...
A fresh spring wind is blowing through the “Let's talk Marketplace” podcast! For the second season, Ingrid and Valerie have slightly changed the podcast concept: there is now a dedicated news episode once a month – so there is finally enough time to dive deeper into the most relevant news of the last few weeks....