Temu is expanding its brand protection program, pledging to monitor more than 15,000 brands, tighten seller vetting, and proactively remove problematic listings. The move comes as the marketplace faces mounting regulatory pressure across Europe over counterfeits and product safety.
Online spending in Central Europe is expected to grow by 8% this year, rising from €191.3 billion in 2025 to €206.6 billion in 2026. Germany remains by far the largest ecommerce market in the region, while Poland is expected to grow by around 9% and Greece by around 11%.
Amazon is moving another step closer to agentic shopping: The platform is combining Rufus and Alexa+ into Alexa for Shopping, bringing an AI shopping assistant to the Amazon Shopping App, the website and Echo Show devices.
TikTok Shop is currently preparing to launch in Poland, the Netherlands, and Belgium. Meanwhile, QVC has filed for bankruptcy in the U.S. The home shopping channel has recently been suffering increasingly from the shift to TikTok Shop and Whatnot.
Zalando expects adjusted EBIT of €660-740 million in 2026, up from €591 million in 2025. This would represent 12-25% growth. The company is also optimistic about trading volume: GMV is expected to grow by 12-17%, building on €17.6 billion in 2025. Zalando cites the increasing use of AI in areas such as product imagery and virtual try-ons as a key driver, helping to reduce costs and returns.
CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.
Amazon tests new feature without retailer consent
Amazon is causing controversy with its new feature Shop Direct. The company lists products from third-party retailers without their prior consent. Product data is sourced from publicly available brand websites and purchases are completed via redirects to external shops. However, retailers can request an opt-out. Industry experts are criticizing the unsolicited data scraping – a practice Amazon itself has historically pushed back against.
Our first Second Hand Quadrant is here – and it clearly shows how rapidly the European second-hand market is professionalizing. Generalist marketplaces are expanding their offerings, C2C platforms are opening up to sellers, and specialized players are strengthening their positions in niche segments. The result is a hybrid ecosystem that offers significant opportunities for merchants.
Following the US and UK, eBay is bringing its live shopping format to Germany. eBay Live enables curated live shows in which retailers, brands and influencers can present products and offer them for auction or immediate purchase. Live commerce is a rapidly growing retail segment that is already well established, particularly in China.
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Active Campaign. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Google Maps. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Google Maps. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information