In Poland, Allegro is the first stop for online shopping, and with Czechia, Slovakia and Hungary it is building a platform for Central Europe – with around 21 million active buyers in total. For sellers from across Europe, entering the marketplace pays off above all with a distinctive assortment.
A good half of Black Friday and Cyber Monday shoppers in Germany plan to use AI to hunt for deals this year, according to YouGov – more than double last year’s share (23%).
Amazon sellers will soon be able to connect their eBay, Shopify, TikTok and Walmart accounts to Seller Central. They can manage listings, orders and per-item profitability across channels in one place.
While Chinese platforms like Temu and Shein gain market share in Europe, Amazon continues to invest in its European infrastructure at record levels – more than €60 billion in 2025 alone, plus already committed pledges of roughly €68 to 70 billion for the coming years.
The European Commission is preparing new legislation to close compliance gaps for imports via e-commerce platforms, according to media reports. It includes liability for marketplaces, a new market surveillance fee and centralised enforcement.
Discover the most important B2C marketplaces in Poland, and explore the country’s evolving e-commerce landscape! Featuring Allegro, Amazon, Vinted, empik, Modivo, morele and many others.
Temu is expanding its brand protection program, pledging to monitor more than 15,000 brands, tighten seller vetting, and proactively remove problematic listings. The move comes as the marketplace faces mounting regulatory pressure across Europe over counterfeits and product safety.
Online spending in Central Europe is expected to grow by 8% this year, rising from €191.3 billion in 2025 to €206.6 billion in 2026. Germany remains by far the largest ecommerce market in the region, while Poland is expected to grow by around 9% and Greece by around 11%.
Amazon is moving another step closer to agentic shopping: The platform is combining Rufus and Alexa+ into Alexa for Shopping, bringing an AI shopping assistant to the Amazon Shopping App, the website and Echo Show devices.
TikTok Shop is currently preparing to launch in Poland, the Netherlands, and Belgium. Meanwhile, QVC has filed for bankruptcy in the U.S. The home shopping channel has recently been suffering increasingly from the shift to TikTok Shop and Whatnot.
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