Our first Second Hand Quadrant is here – and it clearly shows how rapidly the European second-hand market is professionalizing. Generalist marketplaces are expanding their offerings, C2C platforms are opening up to sellers, and specialized players are strengthening their positions in niche segments. The result is a hybrid ecosystem that offers significant opportunities for merchants.
Following the US and UK, eBay is bringing its live shopping format to Germany. eBay Live enables curated live shows in which retailers, brands and influencers can present products and offer them for auction or immediate purchase. Live commerce is a rapidly growing retail segment that is already well established, particularly in China.
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.
Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.
Discover the 24 most important B2C marketplaces in Poland, and explore the country’s evolving e-commerce landscape! Featuring Allegro, Amazon, Vinted, empik, Modivo, morele and many others.
The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.
Marketplace Universe News 17.03.2025 – Growth at Allegro / Vinted goes offline / New Categories at Temu Europe
2024 – an exciting year for the entire marketplace industry draws to a close. Time to look at the greatest news – from ABOUT YOU to Zalando, from Amazon to Temu and many more
What does the marketplace landscape look like in Central and Eastern Europe? Allegro, Heureka, eMAG and Skroutz are strong generalists in the CEE markets. In addition, there are other important players in each country.
Amazon has outlined the requirements for its upcoming ‘Low-Cost Store’ in the U.S. The store – Amazon’s answer to Temu – will sell unbranded low-priced items directly from warehouses in China. It is an invite-only marketplace without seller fulfillment. All products must be listed under the brand name ‘Generic’ and meet fixed maximum price points (e.g. necklaces below $10). Special needs products like Baby, Kids and Pets, are not allowed.
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