What does the marketplace landscape look like in Central and Eastern Europe? Allegro, Heureka, eMAG and Skroutz are strong generalists in the CEE markets. In addition, there are other important players in each country.
Amazon has outlined the requirements for its upcoming ‘Low-Cost Store’ in the U.S. The store – Amazon’s answer to Temu – will sell unbranded low-priced items directly from warehouses in China. It is an invite-only marketplace without seller fulfillment. All products must be listed under the brand name ‘Generic’ and meet fixed maximum price points (e.g. necklaces below $10). Special needs products like Baby, Kids and Pets, are not allowed.
Breaking News 12 months after its start in the U.S. market, TikTok Shop hat reached an estimated 9-month-GMV of about 4.5 billion USD. This is significantly lower than its original plan to reach 17.5. billion USD in its first full year. According to a research by Marketplace Pulse, this is mostly due to the fact that now major brands are using the platform up to now. Marketpulse More News Second Hand goliath Vinted has opened Vinted Pro in the UK, now professional British businesses can register on the marketplace as sellers. Vinted Pro has already been launched below the radar in Germany and France earlier this year. ChannelX Bol.com is building up Retail Media: the Dutch marketplace has announced “Branded Shelves”, a new campaign format for brands focused on the consideration stage, Jochem Timmers from Channable reported from Bol’s “Let’s Peak” event. LinkedIn Allegro has launched a hungarian platform, Allegro.hu. The marketplace is also already open, but demands slightly different requirements for sellers than allegro.pl. Allegro Happy News ebay Germany has honored six of its best selling partners with the ebay Awards. The jury (which Ingrid is a proud part of) had its work cut out picking the winners from hundreds of high-class applications. Congratulations to all worthy winners! eBay Don’t want to miss any news? Subscribe to our weekly newsletter!
Eastern Europe is emerging as a critical growth market for e-commerce, driven by the stagnation in Western Europe and Germany’s recession. Challenges such as language barriers, logistics complexities, and price sensitivity can be solved, double-digit growth rates beckon.
You are currently viewing a placeholder content from Active Campaign. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information