bol Archive - Marketplace Universe

Marketplace Universe News 07.07. 2025 – About You takeover approved / dm negotiates with Shein / bol opens for Non-EU-Sellers

Zalando’s takeover of About You gets greenlight from EU
It’s official: The EU Commission has approved Zalando’s acquisition of About You, roughly six months after the initial announcement. The deal is valued at €1.2 billion. Together, the two fashion platforms now serve around 65 million customers across Europe. With the merger, Zalando aims to better respond to pressure from Shein and Temu – and prepare for a future shaped by AI-powered commerce.

Marketplace Country Quadrant Netherlands

As the Marketplace Country Quadrant Netherlands 2025 shows, the Dutch market is very broad and flat. The Local Heroes find themselves under attack from the international competition.

Categories and Assortments: What’s Working on bol

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

Best practice: Trendhims’s start at bol

Within a year, the Danish supplier of men’s accessories had launched on five marketplaces in eight countries. For its entry into the marketplace business, Trendhim chose bol, the Dutch market leader. Reason enough to take a look at the best practise of Trendhim’s start at bol.

Practical Guide: Ad Campaings on Amazon and bol

Ad campaigns on bol and Amazon: A Comparison

If you want to sell via marketplaces in the Netherlands and Belgium, there is no getting around the top dog, bol. But Amazon also wants a piece of the action and is trying to expand its position. It therefore makes sense for sellers to take a closer look at the similarities and differences between the two platforms – for example, in ad campaigns. Together with our partner Channable, we have put together some practical insights. The result: Ad campaigns on bol and Amazon – a comparison.

Marketplace Universe News 17.02.2025 -Amazon tests opening to shops / Colizey at the end / Green light for new VAT rules

Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.