After opening up to Dutch sellers, Otto is now preparing the next step in its European seller expansion. Selected sales partners from Poland are set to join the marketplace as part of a pilot programme starting in June.
Zalando expects adjusted EBIT of €660-740 million in 2026, up from €591 million in 2025. This would represent 12-25% growth. The company is also optimistic about trading volume: GMV is expected to grow by 12-17%, building on €17.6 billion in 2025. Zalando cites the increasing use of AI in areas such as product imagery and virtual try-ons as a key driver, helping to reduce costs and returns.
The Marketplace Country Quadrant Germany 2026 reveals the 23 most relevant marketplaces for selling in Germany – from Amazon and Otto to Temu and Shein.
Roblox has overtaken TikTok as the fastest-growing commerce channel among Generation Z. The platform is increasingly evolving into a relevant sales environment for both digital and physical products. Community-driven interaction and virtual experiences are becoming direct revenue drivers.
2024 – an exciting year for the entire marketplace industry draws to a close. Time to look at the greatest news – from ABOUT YOU to Zalando, from Amazon to Temu and many more
Youtube and Shopify cooperate – against TikTok Shop: U.S. based Shopify Plus and Advanced merchants can now sign up for YouTube’s affiliate programm directly on Shopify. Creators can then tag their products and link to their Shopify shop.
German premium fashion retail chain and marketplace provider Breuninger is on sale. Several international competitors are interested.
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