CEE Deep Dive: Top 5 Marketplaces Many Brands Overlook
CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.
central and eastern europe
Online marketplaces for Central Eastern Europe
What does the marketplace landscape look like in Central and Eastern Europe? Allegro, Heureka, eMAG and Skroutz are strong generalists in the CEE markets. In addition, there are other important players in each country.