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Stop profit loss - 5 tips for better marketplace profitability

5 Tips for Better Marketplace Profitability

Profitability has been one of the most important topics for brands and retailers over the past 12 months – and it will continue to be a key focus. Selling on marketplaces, however, often makes it tricky to understand what actually remains at the end of the day. When brands operate across multiple platforms, they need reliable and comparable data to identify cost traps. Only then can they develop a strategy for improving profitability. Together with our partner ChannelEngine, we’ve put together 5 tips for better marketplace profitability.

How customers buy - a crucial factor for success key figures

How customers buy – a crucial factor for success

Almost half of all online shoppers now start their shopping journey on marketplaces, and the majority also prefer to shop on marketplaces rather than in brand web shops. However, purchasing behavior varies considerably depending on the user group, product, or country. This means that how customers shop is a crucial success factor in e-commerce: Only those who know which customers prefer to shop where can serve them in a targeted manner.

Best practise: Tredhim's start at bol

Best practice: Trendhims’s start at bol

Within a year, the Danish supplier of men’s accessories had launched on five marketplaces in eight countries. For its entry into the marketplace business, Trendhim chose bol, the Dutch market leader. Reason enough to take a look at the best practise of Trendhim’s start at bol.

lampenwelt's Internationalization

Best practice: Internationalization at Lampenwelt

Internationalization in 28 markets and within just a few months? That sounds utopian, but it is feasible. The Fulda-based lighting specialist Lampenwelt has proven this with its internationalization.

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