ChatGPT

Marketplace Universe News 26.01.2026 – OpenAI charges sales fee / Wolt becomes shopping platform / Decathlon buys Rebike

OpenAI is making its “ChatGPT Instant Checkout” a paid service and charging a 4% sales commission – initially from Shopify merchants. The reason for this is the high pressure to monetize due to the high investments. At the same time, OpenAI is changing the retail landscape: those who don’t pay lose convenience and thus sales – a clear signal that agentic commerce is no longer a free traffic channel.

Marketplace Universe News 06.10.2025 – ChatGPT starts in-chat-shopping / Amazon tests Haul in Spain / Platformisation in Germany

OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.

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