EU de minimis 2026: Will Temu & Shein Slow Down?
The EU ends the €150 de minimis exemption in 2026. Retailers expect fairer competition – but experts say Temu and Shein will adapt. What changes now?
The EU ends the €150 de minimis exemption in 2026. Retailers expect fairer competition – but experts say Temu and Shein will adapt. What changes now?
The European Commission and EU member states have agreed to scrap the €150 “de minimis” import threshold as early as Q1 2026, accelerating action against some 4.6 billion small parcels (91 % of them from China) flooding European markets. The reform targets low‑cost seller models on platforms like Shein and Temu – and signals a major shift for marketplace‑logistics and cross‑border merchants.
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