Live shopping is becoming a key trend in European e-commerce – and eBay Live has now brought its own version to Germany. Other European markets will likely follow soon. The new feature lets sellers stream, interact, and sell in real time through the eBay app, combining entertainment and commerce.
OpenAI and Perplexity on the Road to an AI Marketplace
Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic commerce projects: OpenAI introduced Shopping Research, a product search for ChatGPT that generates personalized buyer’s guides. Merchants can apply for greater visibility through an allow-list process. Perplexity also enables lightweight product data placement via a Merchant Program. What’s still missing for the marketplace transition is checkout.
Following the US and UK, eBay is bringing its live shopping format to Germany. eBay Live enables curated live shows in which retailers, brands and influencers can present products and offer them for auction or immediate purchase. Live commerce is a rapidly growing retail segment that is already well established, particularly in China.
Amazon reports double-digit sales growth
In Q3 2025, Amazon posted net sales of $180.2 billion, up 13% year over year. Operating income was $17.4 billion (roughly flat YoY) and net income rose to $21.2 billion. Yet the marketplace giant faces mounting headwinds. Agentic & social commerce, U.S. customs policy effects, and seller fatigue could weigh on performance, argues Malte Karstan.
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million, according to its financial statement – despite having just eight employees. Their profits increased 171% in 2024, compared with $44.1 million the year before.
The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.
OpenAI is rolling out a native checkout in ChatGPT, letting users in the U.S. buy products without ever leaving the chat. The first integrations are with Etsy and Shopify sellers. Users can see product options, select variants, and complete the purchase directly in the interface. It’s a first step toward what some call “agentic commerce” – where AI handles not just discovery, but also transactions.
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.
It’s autumn, and the peak season is just around the corner – wrong: it has already started! eBay has put together a comprehensive whitepaper with concrete, helpful tips – not just for eBay sellers.
Starting today, September 15, local retailers in Switzerland can sell their products via Temu.
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