CEE Deep Dive: Top 5 Marketplaces Many Brands Overlook
CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.
eMAG
CEE hits different: Don’t miss these Marketplaces in Central and Eastern Europe!
Marketplaces in CEE: Central and Eastern Europe remain strongly growing markets with significant potential, especially in the marketplace business. But what does the marketplace landscape look like in the individual countries from Poland to Romania, from Greece to the Czech Republic? Supported by our partner Base, we have compiled the key players and highlighted where changes are taking place.
Marketplace Universe News 24.03.2025 – Shein’s range grows fast / New pricing for Amazon Deals / Etsy lost 1.4 million Sellers
Shein has massively expanded its product range. In addition to fashion, shoes, accessories and beauty items, the platform now also offers jewelry, electronics, sports and outdoor, home & living, DIY, pet supplies, office supplies and even car accessories. The assortment in these new verticals seems to be sold almost exclusively by marketplace partners.
Online marketplaces for Central Eastern Europe
What does the marketplace landscape look like in Central and Eastern Europe? Allegro, Heureka, eMAG and Skroutz are strong generalists in the CEE markets. In addition, there are other important players in each country.