Shein continues to face significant pressure in France: first, the government initiated to suspend the platform, then on Thursday, 200,000 Shein packages were inspected at Paris’ Roissy-Charles de Gaulle Airport. The goal: to remove illegal and unsafe products from circulation.
Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.
Amazon reports double-digit sales growth
In Q3 2025, Amazon posted net sales of $180.2 billion, up 13% year over year. Operating income was $17.4 billion (roughly flat YoY) and net income rose to $21.2 billion. Yet the marketplace giant faces mounting headwinds. Agentic & social commerce, U.S. customs policy effects, and seller fatigue could weigh on performance, argues Malte Karstan.
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around 160,000 positions are expected to be cut through increased automation. By 2033, this could make more than 600,000 potential new hires unnecessary.
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million, according to its financial statement – despite having just eight employees. Their profits increased 171% in 2024, compared with $44.1 million the year before.
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.
The Marketplace Country Quadrant Switzerland lists the 24 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as Amazon, eBay and Temu.
Discover how Amazon’s dominance in Europe is being challenged by Chinese e-commerce platforms Europe like AliExpress, Shein, and Temu. Explore platform penetration, growth, and regional trends in 2025.
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.
At its Seller Conference Accelerate, Amazon introduced a new Agentic AI designed to independently develop and execute strategies. The enhanced Seller Assistant will automatically warn sellers about potential overstock fees, suggest price adjustments, optimize inventory levels.
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