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In May Dutch employees get their vakantiegeld - a boost for E-Commerce

Vakantiegeld: How an Extra Month’s Salary Boosts Dutch E-Commerce

Every May, millions of Dutch employees receive their so-called Vakantiegeld This turns into a clearly measurable demand boost in e-commerce. Platforms like bol observe higher basket sizes, increased spending per order, and stronger demand for higher-priced products during this period. For brands and retailers, Vakantiegeld can therefore act as a recurring, predictable revenue driver.

Kaufland: 8 Hacks for quick success on Marketplace

8 Hacks for Quick Success with Kaufland Global Marketplace

Getting started on Kaufland Global Marketplace is operationally relatively simple – first sales can happen within just a few days. However, quick success does not come from listing products alone, but from the combination of competitive pricing, targeted visibility, and early internationalization.

Marketplace Universe News 30.03.2026 – TikTok Shop grows rapidly in Germany / EU Extends Processing Fee for Packages / Otto start with Sellers from Netherlands

One year after its launch, around 15% of German online shoppers have already purchased via TikTok Shop, according to NielsenIQ. Depth of usage is also increasing: the average purchase frequency rose from 2.3 to 3.3 purchases per year, while spending per buyer increased by around 32%. TikTok is thus increasingly evolving from a discovery channel into a transaction platform.

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