Zalando’s marketplace strategy: The annual figures for 2023 reveal a lot about the strategy for the Berlin-based company’s marketplace business. We therefore take a critical look at the figures, the most striking changes and the targets that Zalando has now set for the future.
Mädchenflohmarkt, a secondhand fashion platform, declared bankruptcy last summer after over 15 years in business. Christian Wegner, the ex-founder of Momox, stepped in as an investor with plans to streamline operations and open the platform to B2C sellers. His goal is to transform Mädchenflohmarkt into a profitable company by tightening logistics processes and expanding revenue streams.
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