Pimkie joins Shein in a cooperation – and the French fashion industry is not happy about it. The deal is pitched as a survival strategy for Pimkie, but critics see it as betrayal. Is this simply “selling out” for quick revenue, or a blueprint for how ultra-fast-fashion platforms will reshape the European market?
How could a AI-powered marketplace look like? Perplexity might give as a glimpse of the future. The AI service has introduced a shopping assistant last week, which can help you with complex, multi-step shopping requests. The AI finds answers to shopping prompts like “Find the comfiest headphones” by looking through the assortment of connected Shopify shops. So far, the Perplexity shopping experience is just available in the U.S., but other markets are likely to follow.
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