Marketplace Universe News 25.11.2024 – AI-powered marketplaces / Big Retail Media alliance / Fnac Darty takes over Unieuro

How could a AI-powered marketplace look like? Perplexity might give as a glimpse of the future. The AI service has introduced a shopping assistant last week, which can help you with complex, multi-step shopping requests. The AI finds answers to shopping prompts like “Find the comfiest headphones” by looking through the assortment of connected Shopify shops. So far, the Perplexity shopping experience is just available in the U.S., but other markets are likely to follow.