netherlands

In May Dutch employees get their vakantiegeld - a boost for E-Commerce

Vakantiegeld: How an Extra Month’s Salary Boosts Dutch E-Commerce

Every May, millions of Dutch employees receive their so-called Vakantiegeld This turns into a clearly measurable demand boost in e-commerce. Platforms like bol observe higher basket sizes, increased spending per order, and stronger demand for higher-priced products during this period. For brands and retailers, Vakantiegeld can therefore act as a recurring, predictable revenue driver.

bol Sale Solden in January

Growth Driver January: How Sellers Can Make the Most of bol’s Sale Window

January in the Netherlands and Belgium is not a quiet transition period but a clearly defined sale window that sellers can actively use for growth. On bol, strong demand impulses, lower competition, and stable logistics converge – an ideal mix to boost visibility, clear stock, or launch new assortments. Sellers who plan early, localise effectively, and align their campaigns with bol’s promotional calendar can turn January into a strategic advantage for expansion into NL and BE.

Top growth categories on bol

Categories and Assortments: What’s Working on bol

With an estimated GMV of around 5.6 billion USD and over 1.6 billion USD in revenue in 2025 alone, bol represents the dominant marketplace model in the region. But which product segments are performing well? Where do assortment gaps exist? And what should new sellers focus on? The following insights into Categories and Assortments: What’s Working on bol provide guidance.

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