After much back and forth, TikTok Shop is launching today in Germany, France and Italy. In Germany, About You, Beiersdorff and Cosnova, among others, are taking part. TikTok Shop has been available in the UK since 2021 and in the US since the end of 2023.
Shein has massively expanded its product range. In addition to fashion, shoes, accessories and beauty items, the platform now also offers jewelry, electronics, sports and outdoor, home & living, DIY, pet supplies, office supplies and even car accessories. The assortment in these new verticals seems to be sold almost exclusively by marketplace partners.
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In the course of the takeover of About You, Zalando has secured more than 90% of About You’s share capital. Irrespective of the takeover, Zalando has ambitious plans: in 2025, sales are expected to increase by between 4 and 9 percent – twice as much as in 2024. Incidentally, Switzerland is Zalando’s second strongest market after Germany.
The time has come: TikTok Shop has opened its seller portal for merchants in Germany. At the same time, TikTok is working on expanding Fulfilment by TikTok to Germany. In France and Italy, too, merchant registration is now possible.
Melvin Hinrichs has left MediaMarktSaturn to join Sorara Outdoor Living as Country Manager Benelux.
Carsten Feiler has left Tradebyte to embark on a new journey as Managing Partner at factor-D-Diversity-Consulting.
Andreas Neuhauser steps into a global leadership role as Global Director Digital Commerce HEAD Sport at HEAD.
Regardless of the uncertain future in the US, TikTok is apparently continuing to expand TikTok Shop. According to reports, TikTok Shop is set to launch in Italy in March or April, with Germany, France, Brazil and Japan to follow later in the year. Meanwhile, Lidl has launched initial sales attempts on TikTok Shop in the UK.
Amazon is experimenting with re-directing search queries to brands’ webshops outside of its own app. In the U.S., some Amazon customers have been presented with options to visit external online shops if they searched for products which Amazon itself doesn’t sell. The beta test seems to be directly connected to Amazon’s “Buy with Prime” initiative through which brands can integrate Prime shipping options and payment through Amazon directly into their own webshop.
A good year for Amazon: Amazon has generated an operating income of 68.6 billion US.Dollar after 36.9 billion US-Dollar in the previous year. Net income almost doubled to 59.2 billion US dollars, with Amazon posting a net income of 20 billion US dollars in the fourth quarter alone.
Amazon.de is entering the optical business and is now also selling prescription glasses. With “Amazon optics”, Amazon is attacking established players such as Mister Spex – however, many additional services such as virtual try-on are missing.
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