Online spending in Central Europe is expected to grow by 8% this year, rising from €191.3 billion in 2025 to €206.6 billion in 2026. Germany remains by far the largest ecommerce market in the region, while Poland is expected to grow by around 9% and Greece by around 11%.
Amazon Prime Day 2026 will run from 23 to 26 June across 26 countries, including most major European markets. This means for sellers: inventory, advertising budgets, pricing and fulfilment planning need to be aligned now, not in July.
Laura Cialdella has left Hunkemöller to join Under Armour as Senior Manager, Digital Marketplaces, bringing her marketplace expertise into the global sportswear business.
Ray Cao now leads Zalando Partner Marketing Services (ZMS), following senior roles at TikTok, Google Shopping and Intuit.
Patricia Lay has been promoted to Lead International Partnership Growth at bol, continuing to drive the marketplace’s international ecosystem.
The EU has imposed its first major fine on Temu under the Digital Services Act. The platform is expected to pay €200 million because it allegedly failed to sufficiently control illegal products on its marketplace. The EU has imposed its first major fine on Temu under the Digital Services Act. The platform is expected to pay €200 million because it allegedly failed to sufficiently control illegal products on its marketplace.
After opening up to Dutch sellers, Otto is now preparing the next step in its European seller expansion. Selected sales partners from Poland are set to join the marketplace as part of a pilot programme starting in June.
Amazon is moving another step closer to agentic shopping: The platform is combining Rufus and Alexa+ into Alexa for Shopping, bringing an AI shopping assistant to the Amazon Shopping App, the website and Echo Show devices.
Amazon is launching Amazon Supply Chain Services, further expanding its role as an infrastructure provider. The offer for sellers includes freight, distribution, fulfilment and parcel delivery – also across channels outside the Amazon platform.
eBay was targeted by a large-scale global DDoS attack, claimed by the Iranian hacker group 313 Team – with estimated revenue losses of up to USD 200 million per day. And GameStop has made an unsolicited takeover bid for eBay worth $55.5 billion.
Rossella Furnari has stepped up at Leroy Merlin, now leading as Marketplace Team Leader, taking on greater responsibility across marketplace operations. Jonny Hofberger has been Managing Director at GTK VATpilot GmbH since March. Pia Nolte left fashionette to join Douglas as a Director Partner Program. Johannes von Roth-Bandick has left TB International to step into a top leadership role as Co-CEO / Chief Commercial Officer at MAG – Marketplace Amplifier. Ronja Wichmann has taken the next step at limango, now leading as Teamlead Marketplace – Key Account, Operations & Retail Media, with a broader remit across marketplace performance.
Zalando is consistently pushing its platform strategy and is discontinuing its Connected Retail programme – at the expense of its partners: all Connected Retail retailers must decide by May 15th whether to transition into Zalando’s Partner Programme by June 2027. If not, the partnership will already end this August.
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