EU de minimis 2026: Will Temu & Shein Slow Down?
The EU ends the €150 de minimis exemption in 2026. Retailers expect fairer competition – but experts say Temu and Shein will adapt. What changes now?
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Marketplace Universe News 17.11.2025 – EU ends de minimis / TikTok Shop goes big for Black Friday / Amazon rolls out FBM Ship+
The European Commission and EU member states have agreed to scrap the €150 “de minimis” import threshold as early as Q1 2026, accelerating action against some 4.6 billion small parcels (91 % of them from China) flooding European markets. The reform targets low‑cost seller models on platforms like Shein and Temu – and signals a major shift for marketplace‑logistics and cross‑border merchants.
Marketplace Universe News 10.11.2025 – France’s battle against Shein / Zalando pushes into sportswear / TikTok Shop good start in Germany
Shein continues to face significant pressure in France: first, the government initiated to suspend the platform, then on Thursday, 200,000 Shein packages were inspected at Paris’ Roissy-Charles de Gaulle Airport. The goal: to remove illegal and unsafe products from circulation.
Marketplace Movers & Shakers in Oktober 2025
Patrick Bauernfeind became now officially the CEO & Managing Director of Nakoa Digital. Robin Prinsen formerly known as the CEO will stay as a partner. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH, supporting its expansion in the German-speaking region. Patrick Sedlmeier has left Kneipp GmbH and joined Douglas as Director Group Retail, bringing his retail expertise to the beauty giant.
Marketplace Universe News 03.11.2025 – Amazon stays strong / AliExpress giant gains ground / Shein sparks protests in France
Amazon reports double-digit sales growth
In Q3 2025, Amazon posted net sales of $180.2 billion, up 13% year over year. Operating income was $17.4 billion (roughly flat YoY) and net income rose to $21.2 billion. Yet the marketplace giant faces mounting headwinds. Agentic & social commerce, U.S. customs policy effects, and seller fatigue could weigh on performance, argues Malte Karstan.
Marketplace Universe News 27.10.2025 – Amazons “Help to Decide” / $5 trillion in Agentic Commerce / E-commerce growth shifts south and east
Since 2018, Amazon’s logistics workforce in the U.S. has more than tripled to over 1.2 million employees. By 2027, around 160,000 positions are expected to be cut through increased automation. By 2033, this could make more than 600,000 potential new hires unnecessary.
Marketplace Universe News 20.10.2025 – Temu Doubles EU Profit / Italy against Shemu / Ulta Beauty launches marketplace business
The Chinese online e-commerce platform Temu doubled its pre-tax profits in its EU operations. The platform is reaching $120 million, according to its financial statement – despite having just eight employees. Their profits increased 171% in 2024, compared with $44.1 million the year before.
Marketplace Universe News 13.10.2025 – Zalando starts in Portugal / Temu among the top 5 in Germany / Verbaudet and Bauhaus launch marketplaces
Zalando has officially entered the Portuguese market to strengthen its position as Europe’s leading fashion and lifestyle platform. This move brings the company’s total footprint to over 25 markets. Portugal is one of Southern Europe’s fastest-growing e-commerce markets, driven by high smartphone penetration, rapid digital adoption and a growing appetite for international fashion brands.
Marketplace Movers & Shakers in september 2025
Rafe Colburn, already serving as Chief Technology Officer at Etsy, is expanding his role and will also take over as Chief Product Officer. The move comes as Etsy consolidates its leadership structure following the departure of the former CPO.
Christian Lefken has made the move from MAX Trader to Christopeit Sport, where he’s now Head of Marketplaces.
Caroline Offergelt, after several years in the fashion marketplace world, has taken a new direction and joined bekuplast as Senior E-Commerce Manager.
Marketplace Universe News 29.09.2025 – OnBuy expands in EU / Amazon Prime Big Deal Days / eBay to acquire Tise
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.