Top Marketplaces in the UK – Marketplace Country Quadrant UK 2026
Explore the Marketplace Country Quadrant UK 2026 with 24 platforms: British local heroes and TikTok Shop dominate the British e-commerce.
onBuy
Marketplace Universe News 30.03.2026 – TikTok Shop grows rapidly in Germany / EU Extends Processing Fee for Packages / Otto start with Sellers from Netherlands
One year after its launch, around 15% of German online shoppers have already purchased via TikTok Shop, according to NielsenIQ. Depth of usage is also increasing: the average purchase frequency rose from 2.3 to 3.3 purchases per year, while spending per buyer increased by around 32%. TikTok is thus increasingly evolving from a discovery channel into a transaction platform.
2025 Marketplace Year in Review: The Great Re-Architecture
As we close out 2025, it’s clear this wasn’t just another year of incremental growth – it was a year of structural re-architecture. The marketplace model has moved from being a “digital shelf” to an integrated, AI-driven, and internationally fluid ecosystem. For sellers, the “Bigger Picture” of 2025 is the transition from managing listings to managing complex, cross-border value chains.
Second-Hand: The Most Important Marketplaces in Europe
Our first Second Hand Quadrant is here – and it clearly shows how rapidly the European second-hand market is professionalizing. Generalist marketplaces are expanding their offerings, C2C platforms are opening up to sellers, and specialized players are strengthening their positions in niche segments. The result is a hybrid ecosystem that offers significant opportunities for merchants.
Marketplace Universe News 01.12.2025 – AI bots are becoming marketplaces / Temu expands logistics / Marketplaces neglect security
OpenAI and Perplexity on the Road to an AI Marketplace
Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic commerce projects: OpenAI introduced Shopping Research, a product search for ChatGPT that generates personalized buyer’s guides. Merchants can apply for greater visibility through an allow-list process. Perplexity also enables lightweight product data placement via a Merchant Program. What’s still missing for the marketplace transition is checkout.
Marketplace Universe News 29.09.2025 – OnBuy expands in EU / Amazon Prime Big Deal Days / eBay to acquire Tise
OnBuy is expanding into 12 European countries, including Germany, France, Spain, and Italy. The platform is currently the fastest-growing in the UK, driven by its unique cashback system that generates a repeat purchase rate of over 50%.
Marketplace Universe Greatest News 2024
2024 – an exciting year for the entire marketplace industry draws to a close. Time to look at the greatest news – from ABOUT YOU to Zalando, from Amazon to Temu and many more