Marketplace Universe News 01.12.2025 – AI bots are becoming marketplaces / Temu expands logistics / Marketplaces neglect security
OpenAI and Perplexity on the Road to an AI Marketplace
Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic commerce projects: OpenAI introduced Shopping Research, a product search for ChatGPT that generates personalized buyer’s guides. Merchants can apply for greater visibility through an allow-list process. Perplexity also enables lightweight product data placement via a Merchant Program. What’s still missing for the marketplace transition is checkout.
