Why your static PDP is dead: The shift to Video
With algorithms changing static images on your product pages become more and more of a liability. Video is the new baseline and AI can help with the transition.
product images
Best Practice Product images – How Rinascente reduces costs with Pixelmoda
Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model – 70% visuals from brands, 30% co-produced – keeps the signature “Rinascente look” while also enabling savings in the company’s own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future potential for generative use – always under human creative control to preserve luxury quality.