How TikTok, Roblox and Whatnot Are Reshaping Gen-Z Commerce
Where do Gen-Z audiences spend their time – and more importantly – their money? We take a look at three thriving platforms.
Roblox
Marketplace Universe News 02.03.2026 – Roblox overtakes TikTok among Gen Z / Amazon tightens AI rules / Shein opens new stores
Roblox has overtaken TikTok as the fastest-growing commerce channel among Generation Z. The platform is increasingly evolving into a relevant sales environment for both digital and physical products. Community-driven interaction and virtual experiences are becoming direct revenue drivers.
Marketplace Universe News 01.12.2025 – AI bots are becoming marketplaces / Temu expands logistics / Marketplaces neglect security
OpenAI and Perplexity on the Road to an AI Marketplace
Both OpenAI and Perplexity are pushing strongly toward becoming a marketplace with their agentic commerce projects: OpenAI introduced Shopping Research, a product search for ChatGPT that generates personalized buyer’s guides. Merchants can apply for greater visibility through an allow-list process. Perplexity also enables lightweight product data placement via a Merchant Program. What’s still missing for the marketplace transition is checkout.
Marketplace Universe News 16.09.2024 – Amazon eases export without Store / Asos will not sell Topshop to Shein / Internationalization of Galaxus is secured
Amazon eases the export to countries without a specific Amazon Store with the new Export Central, which is part of Amazon’s EU Export programm. With it, sellers can enable international shipping settings to 39 European countries with just a few clicks.