The German Online Market 2025
After two difficult years, the German online market grew again in 2025 for the first time, according to the HDE Online Monitor.
Shein
Marketplace Universe News 02.06.2025 – About You leaves TikTok Shop / Setback for Temu / Shein targeted by the EU
About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
Marketplace Universe News 26.5.2025 – Better forecast for online retail for 2025 / Otto is profitable / EU plans fees for Shemu
The German Trade Association HDE has raised its annual forecast: online retail growth is expected to be around 4% in 2025, with total sales climbing to €92.4 billion. Looking closer into the numbers, it is clear that “market growth” is actually “marketplace growth” in Germany: All marketplaces active in Germany realised a turnover growth of 8.8 per cent, with the lion share going to Amazon. The market share currently stands at 57%, recommerce at 7%.
Marketplace Universe News 12.05.2025 – Trump forces players to Europe / Amazon Hauls starts in UK / Good figures for Zalando and About You
Marketplace Universe News 12.05.2025 – rump forces players to Europe / Amazon Hauls starts in UK / Good figures for Zalando and About You
Marketplace Universe News 22.04.2025 – temu’s Response to tariffs / Customs consequences for Amazon Haul / Baby Walz swallows Babymarkt
Shein and Temu have announced price increases in the US in response to high tariffs on imports from China and the expiry of the de minimis rule on April 25. Until 2024, around 1.4 billion packages from China had entered the US duty-free under this rule. BBC (Overview) LinkedIn (de minimis rule)
Marketplace Universe News 24.03.2025 – Shein’s range grows fast / New pricing for Amazon Deals / Etsy lost 1.4 million Sellers
Shein has massively expanded its product range. In addition to fashion, shoes, accessories and beauty items, the platform now also offers jewelry, electronics, sports and outdoor, home & living, DIY, pet supplies, office supplies and even car accessories. The assortment in these new verticals seems to be sold almost exclusively by marketplace partners.
Marketplace Universe News 03.03.2025 – TikTok Shop opens seller portal / Shein sales collapse / Prime Day is Set
The time has come: TikTok Shop has opened its seller portal for merchants in Germany. At the same time, TikTok is working on expanding Fulfilment by TikTok to Germany. In France and Italy, too, merchant registration is now possible.
Marketplace Universe News 10.02.2025 – Amazon’s growth in 2024 / Perplexity wants to buy TikTok / JD.com is apparently flirting with MediaMarktSaturn
A good year for Amazon: Amazon has generated an operating income of 68.6 billion US.Dollar after 36.9 billion US-Dollar in the previous year. Net income almost doubled to 59.2 billion US dollars, with Amazon posting a net income of 20 billion US dollars in the fourth quarter alone.
Marketplace Universe News 03.02.2025 – Amazon launches Amazon Optics / Westwing grows / Temu best app 2024
Amazon.de is entering the optical business and is now also selling prescription glasses. With “Amazon optics”, Amazon is attacking established players such as Mister Spex – however, many additional services such as virtual try-on are missing.
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