TikTok Shop launches in Spain and Ireland in October. This is the result of talks between Tiktok’s parent company ByteDance and local retailers and creator agencies. Other European countries could follow next year.
The Marketplace Country Quadrant Switzerland lists the 35 most important players: Local heroes such as Digitec Galaxus and Ricardo, but also international players such as eBay and Temu. Zalando is also very dominant: the marketplace even tops the sales of the Swiss top dog Digitec Galaxus.
What news: Shemu now has over 180 million monthly users in the EU.What’s the story behind the rise of Shemu – our new term for the succesful Chinese players Shein and Temu.
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