Amazon expands Pan-EU FBA to the Netherlands
As of June 25, 2025, sellers enrolled in Amazon’s Pan-European Fulfilment by Amazon (Pan-EU FBA) must list their products on Amazon.nl to stay in the program. The Netherlands has become a mandatory market, prompting sellers to ensure VAT registration and local listings are in place.
Marketplace Universe News 23.06.2025 – About You opens marketplace for new partners
Fashion platform About You has overhauled its onboarding process, aiming to make it easier for small brands, start-ups, and independent labels to join. The seller center has also been revamped as part of the update.
Refurbished boom: Back Market, Swappie & Co. hit new growth records
Europe’s refurbished electronics market is surging – and 2024 was a banner year for the sector’s leading players. Back Market increased its GMV by 32% to €2.2 billion, consolidating its lead in the European market. Swappie, the Finnish specialist for refurbished iPhones, grew its revenue by 20% to €249 million. German competitor Asgoodasnew expects 12% growth to €152 million for the year. Germany is developing into one of the most mature markets.
In one of the largest catalog overhauls in marketplace history, Amazon has quietly removed around 24 billion product listings – nearly a third of all offers – as part of an internal project called “Bend the Curve.”
About You was one of the first brands to dive into TikTok Shop Germany, launching alongside early adopters like Hitschler and Deiters. But just four weeks in, the plug has been pulled – in cause of disappointing results.
Amazon is offering rock-bottom prices and launching its first “Everyday Essentials Week” from May 21 to 27, with discounts of up to 35% on everyday items. AboutAmazon
The situation regarding TikTok in the US remains unclear: Trump has extended the deadline for a sale, which would have expired at the weekend, by another 75 days. This gives prospective buyers time to get into position. The list of potential buyers is getting longer and longer. Amazon, Microsoft, Perplexity AI, Oracle founder Larry Ellison, Reddit founder Alexis Ohanian, Mr. Beast, OnlyFan founder Tim Stokely, and billionaires like Elon Musk and Frank McCourt are included.
Explore the 24 most important B2C marketplaces in the UK and discover key platforms, trends, and category leaders for 2025.
After much back and forth, TikTok Shop is launching today in Germany, France and Italy. In Germany, About You, Beiersdorff and Cosnova, among others, are taking part. TikTok Shop has been available in the UK since 2021 and in the US since the end of 2023.
Wayfair is pulling out of the German market. The German online shop has already closed, and Wayfair marketplace sales partners can no longer reach their contacts. The Berlin office is also being closed, costing all employees there their jobs – unless they move to London or Boston, which Wayfair is offering about half of the workforce.
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