Amazon launched its bulk storage program Amazon Warehousing & Distribution (AWD) on August 20 in Germany, France, Italy, Spain and the UK. Sellers can now store larger inventories with Amazon long-term, which then get automatically distributed to FBA warehouses as needed.
Discover the most important B2C marketplaces in Poland, and explore the country’s evolving e-commerce landscape! Featuring Allegro, Amazon, Vinted, empik, Modivo, morele and many others.
MediaMarktSaturn used this week’s Strategy Day to set a marketplace target of €1.9bn GMV by 2029, up from roughly €800m today – but gave no overall e-commerce goal, with total group revenue barely moving from €23.1bn to €24bn. The vagueness comes as the JD.com takeover still awaits Brussels clearance.
French Parliament gave final approval to a law banning advertising- including via influencers – for Shein, Temu and AliExpress, alongside per-item fees rising to €20 by 2030. The European Commission has flagged concerns over whether the ad ban complies with EU digital services rules.
After opening up to Dutch sellers, Otto is now preparing the next step in its European seller expansion. Selected sales partners from Poland are set to join the marketplace as part of a pilot programme starting in June.
eBay was targeted by a large-scale global DDoS attack, claimed by the Iranian hacker group 313 Team – with estimated revenue losses of up to USD 200 million per day. And GameStop has made an unsolicited takeover bid for eBay worth $55.5 billion.
In 2025, sellers sold goods worth more than €10.8 billion through the second-hand marketplace Vinted, marking a nearly 50% increase compared to 2024. While net profit declined by 19% to €62 million, Vinted remains profitable for the third consecutive year.
Amazon is reportedly in talks with OpenAI about an investment of up to $50 billion. OpenAI is seeking a total of around $100 billion in fresh capital. SoftBank also said to be among the potential investors. OpenAI has also set the price for its new ads on ChatGPT at $60 per 1,000 impressions. That’s about three times as much as Meta.
Vinted is growing rapidly in Europe – but by no means everywhere. While some countries such as the UK and Portugal are leading the way with double-digit growth rates, saturated markets like Germany are noticeably slowing the momentum. The range from -25 to +72 percent clearly shows how differently re-commerce works across Europe. Our overview explains where and why Vinted is gaining market share – and where it isn’t.
As we close out 2025, it’s clear this wasn’t just another year of incremental growth – it was a year of structural re-architecture. The marketplace model has moved from being a “digital shelf” to an integrated, AI-driven, and internationally fluid ecosystem. For sellers, the “Bigger Picture” of 2025 is the transition from managing listings to managing complex, cross-border value chains.
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