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Regardless of the uncertain future in the US, TikTok is apparently continuing to expand TikTok Shop. According to reports, TikTok Shop is set to launch in Italy in March or April. Germany, France, Brazil and Japan are to follow later in the year. Meanwhile, Lidl has launched initial sales attempts on TikTok Shop in the UK. SCMP (launch) Watson (Lidl)
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Otto is eliminating 480 call center positions and lays off hundreds of customer service employees. Several customer service locations will be closed. EcommerceNews
The struggling marketplace aggregator SellerX is cutting 170 of its more than 800 jobs, a fifth of its workforce. The aim is to increase profitability by reducing costs. EcommerceNews
Amazon is discontinuing its “Inspiration” feed launched in 2022, which was designed to enable product discoveries in the style of TikTok. Apparently, the compensation for the videos was not attractive enough for influencers. TechCrunch
Zalando has extended the deadline for the sale of About You shares to March 6, as expected. On February 17, the previously applicable cut-off date, Zalando was already in possession of around 85 % of the About You shares. Exciting Commerce
In response to an EU fine of nearly 800 million euros at the end of 2024, Meta opened its Facebook marketplace to third-party providers in the EU. eMarketer
Amazon is testing shorter delivery times with a number of Prime members: if you order by 9 p.m., you will receive your goods by 7 a.m. the next day at no extra charge. Giga
Category Leader News
Decathlon has become one of the world’s leading sports equipment retailers, offering a wide selection of sports equipment for more than 70 sports. A SWOT analysis shows Decathlon’s strengths, weaknesses, opportunities and threats. Businessmodelanalyst
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