Marketplace Insights

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Marketplace Support reality: The ten most frequently asked questions and how to deal with them

25. January 2026

Customer support on marketplaces is often misunderstood as purely reactive chaos. In reality, it is highly predictable: the vast majority of ticket volume is driven by just ten repetitive questions. The real challenge for sellers is not the complexity of these questions, but the "death by a thousand clicks" caused by fragmented inboxes and strict SLAs. This deep dive analyzes the anatomy of support volume, why it scales non-linearly, and...

Vinted european markets volume

5. January 2026

Vinted is growing rapidly in Europe - but by no means everywhere. While some countries such as the UK and Portugal are leading the way with double-digit growth rates, saturated markets like Germany are noticeably slowing the momentum. The range from -25 to +72 percent clearly shows how differently re-commerce works across Europe. Our overview explains where and why Vinted is gaining market share - and where it isn’t.

Second Hand Quadrant: online Plattforms in Europe Generalists and C2C Origins

9. December 2025

Our first Second Hand Quadrant is here – and it clearly shows how rapidly the European second-hand market is professionalizing. Generalist marketplaces are expanding their offerings, C2C platforms are opening up to sellers, and specialized players are strengthening their positions in niche segments. The result is a hybrid ecosystem that offers significant opportunities for merchants.

bol Sale Solden in January

9. December 2025

January in the Netherlands and Belgium is not a quiet transition period but a clearly defined sale window that sellers can actively use for growth. On bol, strong demand impulses, lower competition, and stable logistics converge - an ideal mix to boost visibility, clear stock, or launch new assortments. Sellers who plan early, localise effectively, and align their campaigns with bol’s promotional calendar can turn January into a strategic advantage...

Marketplace Movers & Shakers in november 2025

1. December 2025

Inka Buschmann has moved up the ranks in Ceceba’s E-Commerce team and is now Head of Online Wholesale and Marketplaces. Ludwig Schirmer, who led Devely’s Digital Unit up to last March, has returned to Europe after a few months in Dubai, and now joins DIY D2C brand Miss Pompadour as new Head of International Growth. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH,...

Octopia portrait at a glace

1. December 2025

Octopia is a subsidiary of Cdiscount, founded in 2021, and offers a fully integrated suite of marketplace services. The company combines technology, seller activation, fulfillment, retail media, and product offerings in a single setup. Its core solutions include Merchant-as-a-Service, Marketplace-as-a-Service, and the Octopia Community for multichannel sales.

Marketplace Movers & Shakers in Oktober 2025

8. November 2025

Patrick Bauernfeind became now officially the CEO & Managing Director of Nakoa Digital. Robin Prinsen formerly known as the CEO will stay as a partner. Valentin Lennartz has left Kaufland e-commerce to join UK-based marketplace OnBuy as Regional Manager DACH, supporting its expansion in the German-speaking region. Patrick Sedlmeier has left Kneipp GmbH and joined Douglas as Director Group Retail, bringing his retail expertise to the beauty giant.

Brands on Kaufland Marketplaces - Lego Takeover

4. November 2025

Brands on Kaufland Global Marketplace can do more than just sell – they can stay visible, enhance their brand, and boost sales. Kaufland offers flexible partnership models (Marketplace Seller, Vendor Partner, Content Partner and Advertising Partner), which can be tailored to specific needs. The Brand Relations team provides 360° support, marketing campaigns, retail media solutions, and performance analysis.

Pixelmoda creates procucr images for the italian retailer Rinascente - Cap

31. October 2025

Italian luxury retailer Rinascente cut fixed costs by double digits after partnering with Pixelmoda in 2024 for AI-assisted fashion product images. The new hybrid model - 70% visuals from brands, 30% co-produced - keeps the signature “Rinascente look” while also enabling savings in the company's own studios. Production speed stayed the same, but workflows became leaner and more flexible. AI supports post-production tasks like retouching and color correction, with future...

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