Getting started on Kaufland Global Marketplace is operationally relatively simple - first sales can happen within just a few days. However, quick success does not come from listing products alone, but from the combination of competitive pricing, targeted visibility, and early internationalization.
A couple of years ago Wish looked like the definition of a cheap chinese marketplace. And though Temu seems to repeat a lot of its formula, it succeeds way beyond Wish. We take a closer look at both marketplaces and where their strategies diverged.
Zalando strategy 2026: Strong numbers — but key questions on partner dynamics, retail media and dependencies remain.
The Marketplace Country Quadrant Germany 2026 reveals the 23 most relevant marketplaces for selling in Germany – from Amazon and Otto to Temu and Shein.
Koningsdag is not a Dutch Black Friday, but a lesson in marketplace-driven occasion commerce. Demand builds in the preparation window before 27 April - driven by concrete use cases, time pressure and delivery promises rather than discount mechanics.
Where do Gen-Z audiences spend their time - and more importantly - their money? We take a look at three thriving platforms.
CEE is not a low-cost extension of Western Europe but a marketplace-first region dominated by strong national ecosystem players such as Allegro, eMAG and Alza.
The Marketplace Quadrant Electronics 2026 shows the 32 most relevant B2C online marketplaces for Consumer Electronics in Europe accessible to 3rd party sellers.
Otto opens up to European sellers. But what can those expect of the German marketplace giant?
The Netherlands is not a market for logistical experimentation. Anyone selling here must master Next Day Delivery, late cut-off times, and reliable delivery promises as basic requirements. Anything less costs visibility and trust.
Fast seller marketplace onboarding has become a central growth lever. For sellers, it determines whether capital turns into revenue quickly or remains tied up; for marketplaces, it determines how fast GMV can be built. Solutions like Octopia show that a go-live within 3–5 days is possible.
The second-hand bike market is growing, but it follows very different platform logics. For sellers, second-hand is therefore less a question of the channel and more about choosing the right platform and business model.
Repricing is no longer an optimization option in marketplace business - it has become an operational necessity. Sellers who approach repricing strategically, by category, and with clear price boundaries can protect visibility, safeguard margins, and unlock additional revenue potential.
Customer support on marketplaces is often misunderstood as purely reactive chaos. In reality, it is highly predictable: the vast majority of ticket volume is driven by just ten repetitive questions. The real challenge for sellers is not the complexity of these questions, but the "death by a thousand clicks" caused by fragmented inboxes and strict SLAs. This deep dive analyzes the anatomy of support volume, why it scales non-linearly, and...
With algorithms changing static images on your product pages become more and more of a liability. Video is the new baseline and AI can help with the transition.
The Mercosur brings easier access to the Sout American markets. But what do these look like?
With the Ceconomy takeover, Chinese Corporation JD.com shows its clear interest in the European market. But who is JD.com exactly, and how do they operate?
Vinted is growing rapidly in Europe - but by no means everywhere. While some countries such as the UK and Portugal are leading the way with double-digit growth rates, saturated markets like Germany are noticeably slowing the momentum. The range from -25 to +72 percent clearly shows how differently re-commerce works across Europe. Our overview explains where and why Vinted is gaining market share - and where it isn’t.
Our first Second Hand Quadrant is here – and it clearly shows how rapidly the European second-hand market is professionalizing. Generalist marketplaces are expanding their offerings, C2C platforms are opening up to sellers, and specialized players are strengthening their positions in niche segments. The result is a hybrid ecosystem that offers significant opportunities for merchants.
January in the Netherlands and Belgium is not a quiet transition period but a clearly defined sale window that sellers can actively use for growth. On bol, strong demand impulses, lower competition, and stable logistics converge - an ideal mix to boost visibility, clear stock, or launch new assortments. Sellers who plan early, localise effectively, and align their campaigns with bol’s promotional calendar can turn January into a strategic advantage...
One year after its launch, around 15% of German online shoppers have already purchased via TikTok Shop, according to NielsenIQ. Depth...
The marketplace of Shein continues to expand its seller network in Europe: in Germany alone, more than 600 sales partners are now...
Zalando expects adjusted EBIT of €660-740 million in 2026, up from €591 million in 2025. This would represent 12-25% growth. The...
Just five months after entering Agentic Commerce with its Instant Checkout, OpenAI is already pulling the plug. It appears that while users...
Roblox has overtaken TikTok as the fastest-growing commerce channel among Generation Z. The platform is increasingly evolving into a relevant...
After 17 years, Amazon has dethroned retail chain Walmart: With around $717 billion in annual revenue, Amazon is now the highest-revenue company in...
In 2025, TikTok Shop grew at a rapid pace. According to estimates, its GMV doubled year over year to reach $64 billion....
Germany’s competition authority has prohibited Amazon from influencing how third-party sellers set prices on Amazon.de through internal platform controls. Amazon may no...
Amazon is reportedly in talks with OpenAI about an investment of up to $50 billion. OpenAI is seeking a total of...
OpenAI is making its “ChatGPT Instant Checkout” a paid service and charging a 4% sales commission - initially from Shopify merchants....
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