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European Active Users of Amazon, Shein, Tiktok, and Temu

19. December 2024

Thanks to the EU: European REach of Online Giants Become Transparent The European Union’s Digital Services Act (DSA) has introduced a new era of transparency for online platforms, requiring those with over 75 million active monthly users in the EU to disclose their user figures twice a year, broken down by country. This data reveals fascinating insights into the online habits of Europeans and the role different platforms play across…

Zalando acquires About You

11. December 2024

Fashion Bombshell: Why Zalando acquires About You Zalando, Europe’s largest online fashion retailer, has announced its acquisition of competitor About You, marking a major shakeup in the European fashion e-commerce and marketplace industry. The deal, valued at €1.13 billion, includes a purchase price of €6.50 per About You share—a 107% premium on the stock’s three-month average price. The acquisition comes as Zalando and other European e-commerce fashion players face mounting…

Marketplace Movers & Shakers in November 2024

2. December 2024

Alina Bechte is now Head of Marketplaces, Price Comparison & Affiliate at DocMorris. Alexander Hally started a new position as Director Digital Sales and Revenue Growth Management at Weleda AG. Christin Kemper has returned to Amazon after a short spell at Shopify and is now Senior Program Manager Last Mile Logistics for Europe. Lots of job changes in November!

SecondHand Christmas

29. November 2024

Why “Pre-loved” gets a lot of love this season Secondhand Christmas gifting is no longer a niche activity—it’s becoming a significant part of holiday shopping around the world. Driven by shifts in consumer attitudes, economic factors, and the growing focus on sustainability, the market for pre-loved goods is seeing strong growth. Platforms like eBay, Vinted, and Back Market are leading this transformation. Or, as eBay Germany’s Managing Director Saskia Meier-Andrae,…

Marketplace Quadrant “Electronics” 2024

15. November 2024

The Marketplace Quadrant "Electronics" 2024 shows the 42 most relevant B2C online marketplaces in Europe for this category. Internationalization is more difficult than in other categories. Local heros are: Digitec Galaxus, bol.com, OTTO, Allegro, CDON.

Cross Border grows on marketplaces

4. November 2024

Why Internationalization Has Been the Key Growth Factor in 2024 One of Marketplace Universe’s key predictions for marketplace business development in 2023 and 2024 was clear: internationalization would drive growth, even in a challenging economic environment. Now, as we review the first set of available data, we can say confidently: our predictions were spot-on. While e-commerce markets across Western Europe have faced economic headwinds in 2023, European cross-border sales have…

Western Brands on Shein

3. October 2024

Western Brands Unknowingly Flood Shein: A New FrontieR in Unauthorized Sales Western luxury and sports brands are facing an unexpected dilemma as their products appear on Shein, the fast-fashion giant known for low prices and questionable sourcing. The likes of Adidas, Puma, Nike, Ray-Ban, and Calvin Klein are being sold on the Chinese platform—at deep discounts and with shoddy product listings—without the brands’ consent. With the platform expanding its reach…

Marketplace Quadrant “DIY & Garden” 2024

27. September 2024

The Marketplace Quadrant "DIY & Garden" 2024 shows the 51 most relevant B2C online marketplaces in Europe for this category. In Germany, Italy and Spain Amazon dominates. In Denmark, Sweden and Greece its eBay. There are strong local heros like ManoMano or VidaXL

Amazon Accelerate 2024

22. September 2024

Major Innovations in AI, Social Commerce, and Supply Chain Every year, Amazon Accelerate sets the stage for the latest trends and innovations for the Amazon landscape, and 2024 was no exception. Held in Seattle, the event draws sellers and business leaders eager to learn how Amazon’s new tools can help them succeed in a rapidly changing retail environment. This year, the focus was on AI-powered solutions and new tools for…

Amazon Vendor Program Shake-Up: What Brands Need to Know

11. September 2024

Amazon’s big vendor clean up Many brands selling on Amazon are finding a nasty surprise in their inboxes these days: termination notices from the e-commerce giant, signaling an abrupt end to long-standing vendor relationships. Amazon’s email to affected brands reads, “We’ve made the decision to stop sourcing products from your company as part of our regular review of product offerings, and a strategic realignment to optimize our operations and better…

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