Marketplace Universe News 27.01.2025 – Marketplaces drive growth / eBay’s new ad rules / Kaufland is reorganizing its fulfillment

Breaking News

Marketplaces are driving sales growth in German e-commerce: After two years of declining sales, online retailing is expected to grow by 1.1 percent in 2024, according to the bevh. This growth stems from marketplaces, which grew by 4.7 percent. Online pure players continued to suffer a decline of 3.6 percent and omnichannel retailers a decline of 2.0 percent. For this year, the bevh expects an increase of 2.5 percent. bevh

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eBay.de is now restricting access to the top position in the search results to items advertised with a premium campaign strategy. Items from a basic campaign strategy are no longer displayed there. At the same time, eBay dealers are criticizing the flood of ads on the item detail pages. Some of which are said to disrupt the item display. eBay (new regulations) Onlinehaendler-News (criticism)

The German online marketplace Kaufland is restructuring its fulfillment service “Fulfillment by Kaufland.” The current version will be discontinued on February 28. Until then, the company is working hard on a new flexible modular system. It is designed to better serve the cross-border needs of retailers, as Kaufland told us. LinkedIn

The Platform Group‘s shopping spree continues: With the acquisition of Lyra Pet, the company is entering the pet supplies industry for the first time. Retail News

Correction: In our last newsletter dated January 20, 2025, we incorrectly reported that Chrono24 was acquired by The Platform Group. The correct information is that Chronext was acquired.

DocMorris was able to increase its revenue by 6.7 percent to around 1.15 billion euros in 2024, but it still lags far behind its competitor RedCare, which saw an increase of 69 percent. Handelsblatt

As part of its turnaround strategy to stem financial losses, ASOS plans to migrate independent boutique and vintage sellers from its ASOS Marketplace to its main ASOS.com website by April 2025. Sellers will benefit from increased visibility, improved tools and flexible fulfillment options. The Industry Fashion

French marketplace La Redoute has rolled out its premium subscription program La Redoute + in Switzerland. Swiss subscribers will get free delivery (including all furniture items) and price advantages. LinkedIn

AI News

eBay is increasingly relying on AI and has announced a collaboration with OpenAI. For example, the AI will act as a virtual assistant to help potential buyers with online shopping and guide them to specific eBay offers. LinkedIn

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