Marketplace Portrait Kaufland Global Marketplace
Discover Kaufland Global Marketplace’s evolution, its defining KPIs, and retailer support services in this in-depth marketplace portrait.
Internationalization: Why amazon is not always The best solution
Amazon also has an outstanding position for local e-commerce in Germany, other Western and Central European countries. But things look different in other nations. That’s why an internationalization with Amazon is sometimes not enough.
Retail Media Night: The pros and cons of Retail Media
No new form of advertising has grown so quickly in the last 20 years: this year, global spending on retail media is likely to increase by 20 percent. The ongoing conflict between advertisers’ demands for detailed data and marketplaces’ control over it highlights the tensions in this rapidly evolving industry, signaling that retail media’s impact is still unfolding.
How much a few marketplaces dominate the German market
54% of German e-commerce sales were generated via online marketplaces in 2023 – according to the HDE in the new edition of its Online Monitor 2024. The overview of sales shares by channel simply shows at a glance, how incredibly dominant Amazon is in German e-commerce and how difficult it is to do without online marketplaces in the sales mix.
Hot shit Cee market: Why eastern europe is so attractive
Eastern Europe is emerging as a critical growth market for e-commerce, driven by the stagnation in Western Europe and Germany’s recession. Challenges such as language barriers, logistics complexities, and price sensitivity can be solved, double-digit growth rates beckon.
The right strategy for building a platform: online as quickly as possible or step-by-step?
Platform Building: Online as quickly as possible or step by step? BILD launched its marketplace within 11 weeks, but the speed has left its mark. Others such as Hornbach or Popken Fashion are taking much longer. The question of which is better was discussed by the panel at the Mirakle Platform Summit.
Mädchenflohmarkt: turnaround with a new marketplace strategy?
Mädchenflohmarkt, a secondhand fashion platform, declared bankruptcy last summer after over 15 years in business. Christian Wegner, the ex-founder of Momox, stepped in as an investor with plans to streamline operations and open the platform to B2C sellers. His goal is to transform Mädchenflohmarkt into a profitable company by tightening logistics processes and expanding revenue streams.